We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the need for women’s voices in all aspects of the sports world. Having your voice heard is a privilege. Vera Volker created…  Read more

As tech and retail leaders continue to improve personalization for their consumers, other industries are quickly falling behind. Financial services and banking is one such industry. In a recent study done by Forrester Consulting, financial institutions were shown falling behind other industries in effective personalization efforts, with only 29% of financial institutions considered effective in…  Read more

The higher education environment is facing turbulence not seen since the social and political unrest on campuses across the country in the 1970s. From the student loan debt crisis and the exorbitant cost for a four-year degree, to DEI initiatives and tenure coming under fire, potential students are left wondering, is higher education worth it?  …  Read more

A mentor once told me to pay attention to the times when I’m feeling uneasy — anxious about the unknown, unsure if I’m up for the hard work ahead.   “It means you’re growing. Embrace it.”  He’s been proven right several times over. And you know what? The concept doesn’t just apply to professionals in the…  Read more

Strategic communications are an essential offering from integrated agencies, encompassing such elements as comprehensive stakeholder outreach, editorial direction, and analytics measurement that can point the way forward.   But over the past three years, how this offering is understood and accessed has changed significantly. Communications services are finally being accessed for the whole of their capabilities,…  Read more

Starting in 1907, 141 Washington Avenue housed The University Club, a private, all-male association until it began allowing women members in 1983. Deshanna C. Wiggins, CEO of the Albany Black Chamber of Commerce & Social Club offers the inside scoop on the transformation of the building in the heart of downtown Albany into a community-inspired…  Read more

The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events:  Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12  Niagara University Food…  Read more

Whether visiting a new restaurant, hotel, retailer, or healthcare provider, the first question to ask is: “How do others feel about this?” Word-of-mouth and referrals have always been the way healthcare providers, like doctors, dentists, and physical therapists, have grown their practices, and now, online reviews are gaining traction. The vast majority of patients are…  Read more

By: Madeline Rickett, Rachel Surdi, Erica Lipke and Marley Gleason What is BeReal?  BeReal is a new social media app that encourages people to take candid photos and “be real” at any given moment throughout the day. It works by sending a notification to users telling them to post a photo within two minutes. BeReal…  Read more