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8 min read

How Brands Can Use Clubhouse

If TikTok was the app of 2020, it looks like Clubhouse is poised to take over in 2021 thanks to what is really a perfect storm of market conditions. The app is rapidly evolving and adding functionality by the week, so if you’re late to the game, it’s time to start figuring out your Clubhouse…  Read more

12 min read

Entering the New Age of Digital and Social Media

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

4 min read

COVID-19 + Influencer Marketing

As the effects of the COVID-19 lockdown continue to disrupt business and creators’ summer plans, many consumer-facing influencers (fashion, fitness, food & beverage, etc.) have been able to easily adjust to creating appropriate content for the pandemic. Forbes shows influencers are more influential than ever with: Increased traffic to their social channels and website blogs…  Read more

7 min read

Social Media Marketing in the Age of COVID-19

Let’s begin by swallowing a hard pill: you can’t be prepared for everything. Even as marketing experts, social media requires a balance of being prepared and knowing how to be reactive. How do you react to a global health pandemic as a brand on social media? Unfortunately, there isn’t a guideline that dates past March…  Read more

9 min read

Helping Clients Navigate the COVID-19 Crisis

As we all know, the ongoing COVID-19 situation is fundamentally disrupting virtually every facet of our lives – and brand communications is no exception. And for organizations of all sizes, across virtually all sectors, the lynchpin of navigating this unprecedented situation has been effective internal and external communications. At The Martin Group, we’ve been busy…  Read more

10 min read

Instagram Marketing Trends: Changing With the Times

It isn’t news that Instagram is becoming the preferred social channel above all others, but what about the growth of features and opportunities on the platform? One billion people use Instagram every month; this means marketers and brands alike have a lot of power to harness with the mobile app. Instagram is no longer only…  Read more

4 min read

How Hiding Likes on Instagram Will Affect Influencer Marketing

While Instagram remains the king of B2C social media and influencer marketing, the decision to remove likes is a monumental shift for the platform. In 2019, Instagram concluded its trial run of hidden likes in Australia, Canada, New Zealand, Ireland, Italy, Japan and Brazil; the update has officially started rolling out in the United States.…  Read more

9 min read

Digital Marketing Trends You'll Want to Include in 2020

As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

17 min read

So you want to make a video. Now what?

So you want to make a video. Now what?  Read more