A collection of key topics and terminology surrounding digital marketing. Choose at topic below to learn more and access related documents and links.
These standards establish the guidelines to make all electronic and information technology accessible to people with disabilities.
Analytics a combination of tools and processes used to measure the impact of our digital marketing campaigns.
Helps organizations monitor the details and relationship with their prospective and existing customers.
Wondering what size and creative restrictions you might have for a social post or digital ad?
A deep dive into a client’s existing platforms to understand what they have done to date and strategize for the future.
Visual animated advertisements that are distributed to various websites online.
Reaching your audience by sending email newsletters or a nurturing campaign to their inbox.
Allows you to scale your marketing efforts using data, workflows and triggers to send personalized tactics into market
SEM is online advertising through paid text ads which appear above organic search engine results.
SEO is the process to improve a websites online ranking within search engines by building online authority.