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8 min read

5 Pandemic-Proof Tips For Feeding Consumer Needs

It goes without saying that the pandemic has changed pretty much everything about how we live our lives. But if you ask me, one of the biggest things that’s changed is how we eat. The ways we acquire, prepare, consume, and even feel about our food have all changed. Comfort food is more comforting than…  Read more

6 min read

Key Insights from the 2020 Food Industry Summit

Remember precented times? Stopping to grab some bread and milk on the way home from the office? Browsing store aisles for new items not on the grocery list? Not internally screaming because the person behind you in line has their nose sticking out above their mask? So much of daily life has been disrupted or…  Read more

12 min read

Healthcare Marketing in 2021: Planning for the Unplanned

We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

6 min read

Back to School Like Never Before

As college students finish gearing up for the new school year, the usual late-August concerns – Did I buy the right books? Do I know how to get to all my classes? – seem quaint in comparison to the unprecedented uncertainty that COVID will bring to the fall semester.  For the communications departments of our…  Read more

5 min read

Spending Your Media Budget During A Pandemic

As digital media buyers, it’s second nature to shift quickly and reevaluate projects based on real-time data in order to best spend our budgets as efficiently and effectively as possible on behalf of our clients.  When the world experienced the impact of COVID-19, pivoting and reevaluating was the name of the game. The paid media…  Read more

11 min read

Going Virtual in Times of Crisis

In a matter of two months, the entire world has been turned upside down. Office spaces are empty, with floors of staff members working from makeshift home offices. Normal interactions—from simple greetings at the grocery store to informal meetings over coffee—have been replaced with quick glances and necessary cancellations. Large public gatherings? Now a seemingly…  Read more

5 min read

Giving Thanks to Those on the Front Lines

At The Martin Group, we’re incredibly grateful to work with some of the most vital organizations in our region. They work day in and day out to save and improve lives, and during these extraordinary times, they are continuing to answer that call with more grit and resolve than ever. Here’s a look at the…  Read more

9 min read

5 Essential Digital Components For Higher Ed

As communities navigate the unprecedented COVID-19 pandemic, people around the world turn to digital communications to work, provide services, connect, collaborate, and continue their education. Many K-12 and higher education institutions have been challenged – some for the first time – to move to online learning for their entire student body. As a solely online…  Read more

5 min read

The new higher ed students and how to reach them

Your higher education institution’s marketing strategy is ahead of the game if you and your staff have realized that the stereotypical perception of college students—that the majority are 18- to 21-year-olds full-time students in it for the joy of learning—is dead wrong. Research shows that most students at your institution are already working, a little…  Read more