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5 min read

Will Consumer Behaviors and Patterns Return to “Normal” Post-Pandemic?

Consumer behaviors and patterns are constantly changing. Marketers do their best to make accurate predictions on where trends will be heading and adapt accordingly. But after being hit with a global pandemic that flipped the world on its head, “temporary” solutions are now here to stay. As consumers grow accustomed to their “new normal,” marketers…  Read more

< 1 min read

Caroline Jette Named AAF Buffalo President

We’re proud to announce that our very own Caroline Jette has been named president of AAF Buffalo, our local chapter of the American Advertising Federation. On top of the wealth of expertise and talent she demonstrates every day in her work as our Business Development Manager, Caroline brings a wide range of creative and technical…  Read more

5 min read

Maximizing Marketing Opportunities for Non-Profits

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more

4 min read

What is Your Public Affairs Strategy?

By Andrew Mangini Every business or organization operates in an ecosystem dictated by government policy, stakeholder input, and public opinion. Your public relations strategy most likely works to promote your business or product in a strategic manner to your consumers and creates a positive public image. But how are you communicating to stakeholders? How do…  Read more

7 min read

Using Social Media to Capitalize on Expanded Interest in Online Education

According to a 2019 estimate by market research store Research and Markets, the online education market will reach $350 billion (US) by 2025, due to the introduction of flexible learning technologies within corporate and education sectors around the world. This is a tremendous projection—but it was made before a crippling pandemic forced an enhancement of…  Read more

8 min read

5 Pandemic-Proof Tips For Feeding Consumer Needs

It goes without saying that the pandemic has changed pretty much everything about how we live our lives. But if you ask me, one of the biggest things that’s changed is how we eat. The ways we acquire, prepare, consume, and even feel about our food have all changed. Comfort food is more comforting than…  Read more

6 min read

Key Insights from the 2020 Food Industry Summit

Remember precented times? Stopping to grab some bread and milk on the way home from the office? Browsing store aisles for new items not on the grocery list? Not internally screaming because the person behind you in line has their nose sticking out above their mask? So much of daily life has been disrupted or…  Read more

12 min read

Healthcare Marketing in 2021: Planning for the Unplanned

We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

6 min read

Back to School Like Never Before

As college students finish gearing up for the new school year, the usual late-August concerns – Did I buy the right books? Do I know how to get to all my classes? – seem quaint in comparison to the unprecedented uncertainty that COVID will bring to the fall semester.  For the communications departments of our…  Read more