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6 min read

Keeping Customers Happy During Economic Hardships

For the first time in 40 years, inflation has sharply risen and gained front-page news, leaving us all with so many unanswered questions. What does this mean for businesses? Consumers? Are we heading into a recession? Are we already in it?  The truth is, there isn’t a clear answer yet, so we’re here to help…  Read more

6 min read

5 Must-Have Elements to a Successful Lead Generation Campaign

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

11 min read

Measuring Performance in a Post-Cookie World

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

6 min read

Using Data to Craft Your 2022 Marketing Priorities

Budgeting is an exceptionally strategic component of your marketing; doing it well can set you up for success in the year to come. Assessing what to prioritize in your budget can be challenging, since “doing all the things” is not a reality for many (if any) companies. How do you decide what’s the best use…  Read more

3 min read

M&T Tech Hub: Get Tech Savvy During Buffalo's Renaissance

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

12 min read

Entering the New Age of Digital and Social Media

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

3 min read

Finding New Audiences

Every business would love to have an unlimited budget to find new customers and increase sales. From strategy, media buying, public relations, and creative, there are endless opportunities to increase your brand’s visibility and awareness. Realistically, most small to midsize businesses do not have the luxury of endless funds to market to everyone. That being…  Read more

11 min read

Going Virtual in Times of Crisis

In a matter of two months, the entire world has been turned upside down. Office spaces are empty, with floors of staff members working from makeshift home offices. Normal interactions—from simple greetings at the grocery store to informal meetings over coffee—have been replaced with quick glances and necessary cancellations. Large public gatherings? Now a seemingly…  Read more

6 min read

Dishing Out the Details of Perry’s New Website

Website redesigns often have a longer duration than most marketing and advertising services. It takes research, a solid strategy, motivating content, creative exploration, and a keen developer to bring everything to life. But, like most great things that take time, the results are very rewarding in the end. Our digital team was very excited to…  Read more