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3 min read

M&T Tech Hub: Get Tech Savvy During Buffalo's Renaissance

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

10 min read

Measuring Performance in a Post-Cookie World

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

12 min read

Entering the New Age of Digital and Social Media

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

3 min read

Finding New Audiences

Every business would love to have an unlimited budget to find new customers and increase sales. From strategy, media buying, public relations, and creative, there are endless opportunities to increase your brand’s visibility and awareness. Realistically, most small to midsize businesses do not have the luxury of endless funds to market to everyone. That being…  Read more

11 min read

Going Virtual in Times of Crisis

In a matter of two months, the entire world has been turned upside down. Office spaces are empty, with floors of staff members working from makeshift home offices. Normal interactions—from simple greetings at the grocery store to informal meetings over coffee—have been replaced with quick glances and necessary cancellations. Large public gatherings? Now a seemingly…  Read more

6 min read

Dishing Out the Details of Perry’s New Website

Website redesigns often have a longer duration than most marketing and advertising services. It takes research, a solid strategy, motivating content, creative exploration, and a keen developer to bring everything to life. But, like most great things that take time, the results are very rewarding in the end. Our digital team was very excited to…  Read more

9 min read

5 Essential Digital Components For Higher Ed

As communities navigate the unprecedented COVID-19 pandemic, people around the world turn to digital communications to work, provide services, connect, collaborate, and continue their education. Many K-12 and higher education institutions have been challenged – some for the first time – to move to online learning for their entire student body. As a solely online…  Read more

9 min read

Digital Marketing Trends You'll Want to Include in 2020

As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

5 min read

5 Website KPIs to Measure in Google Analytics for 2019

Coming into 2019, the digital space is impressively seasoned. Perhaps one could even say on the brink of over-saturation. The best brands are no longer measuring success based on follower count or impressions or total users, but rather overall engagement. Your website is a really good source of truth to evaluate your engagement and long-term…  Read more