As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

So you want to make a video. Now what?  Read more

Typing “Facebook news feed changes” into Google less than two weeks after the news dropped yields 36 million results, including a story from Adweek calling it a “nuclear bomb.” This is clearly a hotly debated topic on a subject that is full of uncertainty at this point. What we do know is that Facebook has…  Read more

2017 could have been the year that social media grew up. And while that statement undervalues the impact social media has had over the last decade, when it comes to mainstream appreciation and respect for what platforms like Facebook, Twitter, YouTube and Instagram can do in today’s digital age, getting hauled in front of Congress…  Read more

As we gather together this week to share a meal with family and friends, the team at TMG pauses to give thanks for a monumental gift that has been given to our entire community; the new Oishei Children’s Hospital. The new Oishei Children’s Hospital is the first freestanding children’s hospital in New York State, and…  Read more

World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

Social media gives you the opportunity to be your own publisher and control the message about your brand. So, how do you make social media profitable for your business? Let us show you the ways.  Read more

(Photo Courtesy of WGRZ) Our Martin Davison PR team weighs in on the Totes McGoats phenomenon, analyzing the PR impact and potential of this creepy mascot from Niagara Falls. Brilliant strategic PR move or accidental genius? Tell us what you think. Oliver Hays (Senior PR Manager): So this Totes McGoats character is breaking the internet;…  Read more

On August 28, TMG and Martin Davison PR attended the inaugural Ping Pong Diplomacy tournament at 43North, on Ellicott Street in downtown Buffalo. Staffers Matt Davison, Oliver Hays, Blake Carbone and Kelsey Hanks vied for the championship title as observers networked with resident startup companies in the 43North incubator space. Check out 43North’s Ping Pong…  Read more