Lessons from a Professional Basketball Player Turned Entrepreneur  Read more

A number of years ago I helped a client introduce a line of “squirrel-free” bird seed. For those not familiar with bird feeding – now the second most-popular hobby in the U.S. behind gardening – squirrels are wily little rascals that will outsmart just about anyone or anything that sets out to deny them access…  Read more

So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,…  Read more

In my last two blogs I discussed how actions speak louder than words when it comes to building and maintaining a positive corporate reputation. I also examined how two well-known and once highly respected companies – Volkswagen and Chipotle Mexican Grill – suffered the consequences of their actions, along with the negative impact crises had…  Read more

“What exactly do you do?” That’s a familiar question for public relations professionals. PR is multi-faceted, to say the least, so the answer is tough to put your finger on. One area of PR is media relations. In this post, we’ll walk through basic steps of pitching the media, which is crucial to successful media…  Read more

Every month, the PR team at Martin Davison hosts a lunch’n learn with different members of the media. The goal is to help us build personal and professional relationships with reporters that extend beyond the newsroom, while also learning how we can more efficiently work with them. In late January, we met with Rob Kaiser,…  Read more

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more

Last September, I wrote about the negative impact crises have had on Volkswagen and Chipotle Mexican Grill (“When it Comes to Reputation Management, Actions Speak Louder Than Words”), two well-known and once highly respected companies. Both companies are back in the news. On Wednesday, federal prosecutors announced criminal charges against six Volkswagen executives for their…  Read more

Exactly three months ago I walked into Martin Davison PR with an open mind and a fluttering heart. Thankfully the nerves were instantly put to ease as everyone welcomed me with open arms. I quickly learned about the team’s adoration of dogs and craft beer and knew that I would find a home at MDPR.…  Read more