Whether visiting a new restaurant, hotel, retailer, or healthcare provider, the first question to ask is: “How do others feel about this?” Word-of-mouth and referrals have always been the way healthcare providers, like doctors, dentists, and physical therapists, have grown their practices, and now, online reviews are gaining traction. The vast majority of patients are…  Read more

If you’re wondering if your brand should be investing in women’s sports, I have some bad news.  You’re asking the wrong question.  Instead of asking if you should invest in women’s sports, the question needs to be reframed:  How should we invest in women’s sports in a way that makes sense for our brand?  Compelling…  Read more

Public relations professionals and journalists depend on each other to do their jobs. But it’s not always the easiest relationship to manage. As a former TV producer and newsroom manager, I have dealt with my share of pesky PR people who simply don’t get it. Now that I’m on the other side, I can see…  Read more

Our team recently attended the “Scaling Your Innovative Food Startup: Trends and Lessons in Consumer Packaged Goods”, hosted by Cornell University, with six esteemed keynote speakers whose areas of expertise included product innovation, funding, manufacturing, and branding. The panel was extremely informative, especially for startups in the CPG category, but their insights really transcend any…  Read more

The food and beverage industry is essential, innovative, and exciting, but not everyone realizes the depth and diversity of job opportunities in this cutting-edge, growing industry. In WNY, we are surrounded by leaders in the field such as Rich Products, Wegmans, Tops Markets, Perry’s Ice Cream, Coca-Cola, and more. Many people are aware of these…  Read more

For the first time in 40 years, inflation has sharply risen and gained front-page news, leaving us all with so many unanswered questions. What does this mean for businesses? Consumers? Are we heading into a recession? Are we already in it?  The truth is, there isn’t a clear answer yet, so we’re here to help…  Read more

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

By Caitlin Tracy Banking is a highly competitive industry, making it increasingly difficult for banks to find innovative ways to stand out and achieve long-term success. This problem is especially true for regional banks since they lack the resources and scale of their national and international counterparts. However, regional banks have a strong local authenticity,…  Read more

It’s no surprise that influencer campaigns are a tried-and-true tactic in the consumer marketing space. However, B2B brand marketers shouldn’t overlook the value an influencer program can bring to their campaign as well.  While tapping external influencers may seem like a challenge for a professional services or financial services firm, B2B brands often have something…  Read more