Throughout September’s Food & Beverage Month at The Martin Group, we’ve been celebrating different ways our staff is connected to the industry – and continues to learn from its evolving developments and trends.   On Sept. 21, our team attended the Niagara University Food Industry Center of Excellence’s Annual Summit, held at Buffalo’s Hyatt Regency…  Read more

Soccer has had a pretty momentous summer. Between the Women’s World Cup drawing record attendance and superstar Lionel Messi lighting up American soccer in his first month with MLS’s Inter Miami, the game has been a frequent topic in the news cycle, reaching beyond traditional fans and earning more exposure in mainstream media.   Clearly, we…  Read more

Threads has taken the internet by storm, taking advantage of the downward trend of interest and engagement with Twitter. We’ve created a breakdown of the current state of Threads and what you need to know to best leverage this new social media platform.   Read more

Reality television is a hotbed for public scandal, but there’s one recent case of reality TV betrayal that seemed to shake this world to its core. Seemingly overnight, the Bravo universe of pop culture fanatics exploded, and news of the betrayal quickly infiltrated mainstream media. In real time, we watched how critical a strong communications…  Read more

Content marketing can be a shape-shifting business, with new elements of the industry emphasized and relegated, depending on the needs of the brand.   But in recent years, few things in this realm have risen in both discussion and effective implementation more than thought leadership content.   Once a casual complement to a company’s overall communication plan,…  Read more

Consumer sentiment is low when it comes to faith in the current state of the economy, but the Food & Beverage industry isn’t panicking.  At a high level, labor issues continue, supply chain delays have diminished (but not disappeared), and food costs are leveling off (but still about 10% higher than two years ago).   Clearly,…  Read more

Derrick Parson is the Executive Director at The Exchange at Beverly Gray. Originally from Brooklyn, NY Derrick calls himself the “Buffalo Transplant” and “Serial Entrepreneur.” He talks about the exciting things taking place at The Exchange at Beverly Gray and various resources they provide to entrepreneurs within the community. Q: Can you give us an…  Read more

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more

The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events:  Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12  Niagara University Food…  Read more