By Dick Shaner, Jr. The annual Public Relations Society of America (PRSA) Excalibur Awards have been a rite of spring for Western New York PR practitioners for more than a quarter of a century. Conducted by the PRSA Buffalo Niagara Chapter and taking their name from the legendary sword of King Arthur, the awards honor…  Read more

By Kevin Heffernan Brand Coordinator Aside from my work at TMG, I recently started a very small business that is navigating its way through various social media platforms while we seek to grow our brand. Through various trials with Facebook and Twitter, we found our strength on Instagram because of its emphasis on public interaction…  Read more

Motivated by our recent work for Imagine Staffing (which featured children whose imagination could inspire their professional futures), we decided to poll the TMG staff on what their young selves wanted to be when they grew up. The answers were insightful, and eye-opening. Let us know what inspired you as a child in the comments…  Read more

Sunday’s Super Bowl was the most-watched in the event’s history, with 114.5 million U.S. viewers and topping out at 120 million during the crazy ending that saw the Patriots beat the Seahawks 28-24. Does that mean advertisers who ponied up $4.5 million for a 30-second spot got their money’s worth? As always with the Super…  Read more

You’ve got the chance of a lifetime: your client ponied up the crisp $4.5 million it took to buy 30 seconds on the Super Bowl this year. Your job is to make the most of this potentially life-changing opportunity to put your ad in front of the biggest audience in the world. It won’t be easy, though.…  Read more

Inspiration can come from the strangest places. So when a Friday afternoon Creative Team debate over the best Fake Brands of all-time picked up steam, it blossomed into an office-wide email chain and enchanting journey through some memorable creations from TV and film. What the heck are we talking about? Though product placement has become an…  Read more

It’s been a crazy year in the advertising, marketing and public relations worlds, as media continues to evolve and digital and social platforms demand more time and influence. We at The Martin Group would like to wish you the happiest of New Years, and we look forward to working with you all in 2015. To put a…  Read more

The Holidays bring friends and family together, and for better or worse every year creates new, lasting memories. The unending avalanche of Christmas cookies in our office helped jar loose some great childhood memories from the TMG staff, so please enjoy this trip down memory lane. We hope everyone has an amazing holiday season with…  Read more

November’s Winter Storm Snowvember shut down many parts of Western New York, but didn’t stop TMG Social Media Manager John Jiloty from illustrating the storm’s effects online. Trapped in the Southtowns, John posted a host of Vine videos and photos on Twitter, Facebook and Instagram through his own accounts and TMG’s. Meanwhile, a reporter from…  Read more