We’re all getting ready for Super Bowl 50 to premiere this Sunday, whether it’s for the game, the half-time show or strictly the commercials. Here are a few leaked ads to keep an eye out for on Sunday. From Budweiser and T-Mobile, to Pokemon celebrating its 20th anniversary, we’re excited to watch the big game…  Read more

Company bids a not-so-fond farewell to a rough year in 2015 with new advertising campaign I suspect few organizations were happier to see 2015 from their rear-view mirror than Subway. Last April, Russell Taylor, who headed the Jared Foundation – named for long-time Subway pitchman Jared Fogle – was arrested on child pornography charges. Taylor…  Read more

At Martin Davison Public Relations, we see social media as integral in the ever-changing PR world. We know the importance of using social media to enhance marketing and PR strategies and reach influencers and members of the media. We also know how tough it can be to keep up with the daily avalanche of content…  Read more

Your Holiday gift guide to a successful year of earned media in 2016 I enjoy media relations; good old-fashioned publicity. It’s challenging yet very rewarding successfully pitching a feature story, arranging for an interview, positioning a spokesperson as a thought leader to address a particular topic currently in the news, or issuing an advisory that…  Read more

Hallow’s Eve is a time for the year’s most talked about PR blunders and pop culture stories to materialize in the form of costume. Gone are the days of tossing a sheet over your head and calling yourself a ghost. You must walk a fine line in your costume choice: Ironic, but not too ironic.…  Read more

(Photo Courtesy of WGRZ) Our Martin Davison PR team weighs in on the Totes McGoats phenomenon, analyzing the PR impact and potential of this creepy mascot from Niagara Falls. Brilliant strategic PR move or accidental genius? Tell us what you think. Oliver Hays (Senior PR Manager): So this Totes McGoats character is breaking the internet;…  Read more

The recent resurgence of Buffalo continues to amaze, from the transformation of downtown to the thriving startup community to the growth of our medical campuses and international companies like New Era Cap, Delaware North and Rich’s Products. We’re honored to be a part of this evolution, and we were thrilled to have our Principal/Chief Creative…  Read more

In this era of content, the press release is an optimal tool to promote news about your organization. Press releases keep you top of mind for members of the media, and give you a steady, current stream of new information on your own website and social media platforms. Did you hire a new employee? Sponsor…  Read more

The Institute for Crisis Management (ICM) recently released its annual report for 2014 and if you think crises facing businesses and other organizations are on the decline you better think again. The annual report, a compilation of news, trends and the identification of industries most prone to a crisis, identified more than 223,000 crisis news stories…  Read more