Social media gives you the opportunity to be your own publisher and control the message about your brand. So, how do you make social media profitable for your business? Let us show you the ways.  Read more

The Internet is an interesting place. There are corners where people debate if the wristwatch one of the Orcs was wearing in The Lord of the Rings was a mistake or if Orcs really prefer Timex. And why do they need to tell time anyway? A while back, The Martin Group created an award-winning campaign…  Read more

Why is Buffalo “America’s Favorite City”? Buffalo was recently named “America’s Favorite City” by Travel + Leisure. Take that in for a second. … Being able to say you’re America’s favorite city is pretty staggering. But what does this actually mean, and why did Buffalo earn this honor? Well, first off it was an “open-response…  Read more

Instagram debuted its new logo this past Wednesday, and as expected, with the launch came both backlash with some love mixed in. We asked our creative team at TMG to weigh in on the new look; here’s what they had to say. I feel the older is more unique and families with the name better. It’s the…  Read more

  On Monday, April 4th, Kelli joined more than 10,000 women in 43 cities nationwide for Bizwomen’s third annual “Mentoring Monday,” in our very own city of Buffalo, New York. In this unique event, mentors and mentees came together for seven-minute discussions, and when the bell rings, the mentee must move on. It was a…  Read more

There was some good news on the crisis communications front last year according to The Institute for Crisis Management (ICM), which just released its annual report for 2015. It found crisis stories in the news decreased by six percent from the previous year. Unfortunately, those crises in the news were no less alarming or damaging…  Read more

Last month, Martin Davison Public Relations joined forces with the Buffalo Niagara Medical Campus to host PR101, a free seminar for startups in LEARN at the Innovation Center. PR101 was an overview of DIY media exposure for startups, companies that may not be able to afford a PR firm or a practitioner in-house. We briefed…  Read more

We’re all getting ready for Super Bowl 50 to premiere this Sunday, whether it’s for the game, the half-time show or strictly the commercials. Here are a few leaked ads to keep an eye out for on Sunday. From Budweiser and T-Mobile, to Pokemon celebrating its 20th anniversary, we’re excited to watch the big game…  Read more

Company bids a not-so-fond farewell to a rough year in 2015 with new advertising campaign I suspect few organizations were happier to see 2015 from their rear-view mirror than Subway. Last April, Russell Taylor, who headed the Jared Foundation – named for long-time Subway pitchman Jared Fogle – was arrested on child pornography charges. Taylor…  Read more