“What exactly do you do?” That’s a familiar question for public relations professionals. PR is multi-faceted, to say the least, so the answer is tough to put your finger on. One area of PR is media relations. In this post, we’ll walk through basic steps of pitching the media, which is crucial to successful media…  Read more

Valentine’s Day is about spreading the love. Here at The Martin Group, we’re lucky enough to do what we love every day. In the Valentine’s Day spirit, we asked TMG and MDPR groupies to tell us what they love most about their work. Here’s what they had to say.    “The passion of the team…  Read more

Every month, the PR team at Martin Davison hosts a lunch’n learn with different members of the media. The goal is to help us build personal and professional relationships with reporters that extend beyond the newsroom, while also learning how we can more efficiently work with them. In late January, we met with Rob Kaiser,…  Read more

It’s been a busy start to 2017 for The Martin Group, as our Martin Sport vertical has had the opportunity to travel to New York and Baltimore and have high-level discussions with a host of sports executives from a variety of industries — in addition to attending the 2017 PGA Merchandise Show. From athletes to brand…  Read more

Last night’s Super Bowl was a battle between the Atlanta Falcons and New England Patriots– and the advertisers. In the first ever Super Bowl overtime period, the Patriots took home a memorable win. But who won the advertising game? According to the USA Today, Melissa McCarthy’s “Hero’s Journey,” for the Kia Niro was ranked highest on their ad meter. We thought it’d…  Read more

This was asked to me at the end of my twelve-month 2016 Leadership Niagara Class. If you’ve never heard of Leadership Niagara, you’re missing out on one of our region’s assets and you should check it out. (Spoiler alert! You don’t have to live or work in Niagara County to benefit from this program). I…  Read more

On January 21, across the country and the world, more than 2 million people walked in support of women’s rights. In interviews, the protesters who marched in Washington and New York and Chicago, in Australia and Europe and Antarctica expressed different reasons for participating. Some said they were marching to stand up for equality and…  Read more

With its economic and environmental efficiency, we love email marketing for producing campaign analytics and calculating ROIs. But for customers, there’s no denying that receiving a physical piece of branded snail-mail is often hard to ignore and leaves a lasting impression. Therefore, keep direct mail in your marketing mix and be prepared as the U.S.…  Read more

Yes, you should call your representative and weigh in on the push to bring Uber and Lyft to Upstate New York. But ridesharing isn’t the only issue that should have your attention as the State Legislature kicks off the 2017 session. Still, just to be sure you’ve got your talking points down: Visit Buffalo Niagara…  Read more