What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more

At one point in my career, I found myself planning around 75 events a year for various clients across the U.S. and in Canada. From bar activations to sampling events to hospitality events at the PGA, my clients wanted to differentiate their brand and leave their customers with a positive lasting impression. Along the way,…  Read more

During my final semester as a Visual Communication Design major at Nazareth College, I had the opportunity to intern with The Martin Group at the Victor location. It was truly a wonderful and educational experience. I am so grateful for the time the TMG team took out of their work days to offer creative advice…  Read more

We’ve all heard about the power of networking and building relationships. You typically hear about this first as a college student from one of your professors or in a career services presentation you were required to attend. As a college student, networking with visiting alumni was a way of improving your chances of finding an…  Read more

11 years of Twitter – What’s Next? Do you remember your first tweet? Today, we remember the first-ever post on Twitter, penned by CEO Jack Dorsey on March 21, 2006: “just setting up my twttr.” Twitter was created in 2006 (with the original name Twttr), by four friends who met working at a podcasting company.…  Read more

So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,…  Read more

In my last two blogs I discussed how actions speak louder than words when it comes to building and maintaining a positive corporate reputation. I also examined how two well-known and once highly respected companies – Volkswagen and Chipotle Mexican Grill – suffered the consequences of their actions, along with the negative impact crises had…  Read more

“What exactly do you do?” That’s a familiar question for public relations professionals. PR is multi-faceted, to say the least, so the answer is tough to put your finger on. One area of PR is media relations. In this post, we’ll walk through basic steps of pitching the media, which is crucial to successful media…  Read more

Valentine’s Day is about spreading the love. Here at The Martin Group, we’re lucky enough to do what we love every day. In the Valentine’s Day spirit, we asked TMG and MDPR groupies to tell us what they love most about their work. Here’s what they had to say.    “The passion of the team…  Read more