What a game. Great job Eagles! Now for the ads. Our team broke down their most (and least) favorites that aired during last night’s game. What were your most and least favorite ads?   The commercial that stuck with me the most was Budweiser’s “Stand by Me”.  With all the natural disasters this past year,…  Read more

So you want to make a video. Now what?  Read more

You’ve probably heard the news that influencer marketing is on the rise.  Read more

2017 could have been the year that social media grew up. And while that statement undervalues the impact social media has had over the last decade, when it comes to mainstream appreciation and respect for what platforms like Facebook, Twitter, YouTube and Instagram can do in today’s digital age, getting hauled in front of Congress…  Read more

The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy. The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice…  Read more

We all know by this point that Apple introduced its newest technology products yesterday: the iPhone 8, iPhone 8 Plus, iPhone X (10), Apple Watch Series 3 and the 4K Apple TV. These gadgets represent the company’s latest and greatest in sleek new devices. Focusing on the iPhones in particular, there are certainly notable features…  Read more

Summer is the perfect time to lay out on a beach, on the patio or even on your bed with an interesting book. Our team is diversified and so too are our book choices this summer. Here’s what we’re reading.  Read more

Trying to decide how to develop your marketing strategy? The first step is simple. Start with research. You can trust your instinct, but it is important to verify it with data.  Read more

It’s one of the most commonly asked questions for marketers and business owners: how can I rank higher in search? The reason is simple: the amount of traffic you receive by ranking #1 for a specific term is tremendous compared to further down the page, which can have a huge impact on the success of your…  Read more