The most successful nonprofit campaigns—the ones that attract donors, volunteers and advocates—blend brand awareness, compelling messaging, attention-grabbing design and sound fundraising strategy. The Martin Group is proud of its new initiative to unite branding, awareness and fundraising strategies for area nonprofits, as well as announce the hiring of 25-year nonprofit veteran Karen Higman as practice…  Read more

Pictured, from left; Dick Shaner, Erik Eimiller, Frank Nicastro, Ron Hawkins, Justin Rose, Garrett Shea, Joe Nicastro, and Tom Lillis Ron Hawkins is one of Canada’s most acclaimed and revered contemporary singer-songwriters. His iconic band, Lowest of the Low, has enjoyed many accolades through the years. In 1996, 2000 and again in 2005, Chart Magazine…  Read more

Today, November 15, is National Philanthropy Day, and in the nature of giving, we’re proud to highlight our impressive roster of non-profit clients. We’ll be recognizing some of our philanthropy partners throughout the holiday season, and to start things off, meet Global Outreach Mission Inc.: Global Outreach Mission Inc. / Change the World with a Giving…  Read more

We all know by this point that Apple introduced its newest technology products yesterday: the iPhone 8, iPhone 8 Plus, iPhone X (10), Apple Watch Series 3 and the 4K Apple TV. These gadgets represent the company’s latest and greatest in sleek new devices. Focusing on the iPhones in particular, there are certainly notable features…  Read more

Trying to decide how to develop your marketing strategy? The first step is simple. Start with research. You can trust your instinct, but it is important to verify it with data.  Read more

It’s one of the most commonly asked questions for marketers and business owners: how can I rank higher in search? The reason is simple: the amount of traffic you receive by ranking #1 for a specific term is tremendous compared to further down the page, which can have a huge impact on the success of your…  Read more

World Emoji Day is a perfect reason to celebrate this unique form of communication that is becoming more and more important to marketers. Yes, that’s right: emojis have gone mainstream. And just like those who a few years ago scoffed that Instagram was for teenagers, if you sleep on this invaluable method of visual messaging,…  Read more

#1 – The Startup: Fanbassador A platform through which live performers are able to actively engage with their fans, Fanbassador allows music fans to dictate which artists come where, and when. Users are able to add cities to a tour, build their ideal music festival, request a setlist and purchase the exclusive merchandise of their…  Read more

What does the media really think of PR pros? From the key ingredients of a great pitch, to frequency for calls and follow-up, Martin Davison PR shared pointers for maintaining a positive rapport with media at PRSA Buffalo Niagara’s “Managing Media Relationships” last month. Attendees heard straight from the source — and the sources. Senior…  Read more