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1 min read

It’s time to win.

We’re proud to announce that the “It’s Time To Play” television spot created for Seneca Resorts & Casinos won a Bronze Telly Award in the Commercial category. Created with Propellerhead Media and post-production company DPost, the spot showcases the exotic and exciting amenities available at all of the Seneca facilities. Telly judges evaluate entries to…  Read more

1 min read

Rewarding Awards.

Serving as Presenting Agency at the annual Advertising Club of Buffalo’s ADDY Awards isn’t an easy task. It involves branding, concepting and event management for Western New York’s awards show that honors the best in marketing and advertising. It also involves following in the footsteps of many other talented agencies and presenting to a discerning…  Read more

2 min read

The Power of The Brand: Tod Martin Speaks at Global New Era Summit.

BUFFALO, N.Y. — Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier branding, advertising, and public relations firm with offices in Buffalo and Rochester, was the keynote speaker at a global conference for leaders from New Era Cap Company and more than 200 of their partner supplier companies from around…  Read more

1 min read

TMG’s Pride and Joy: Rochester Wins Two Gold ADDYs.

It couldn’t be more appropriate that ‪“Pride and Joy”‬ was the theme of the 2015 Rochester Advertising Federation ADDY Awards, considering how proud and joyful we are to have opened our new Rochester‬ office last year. Congrats to our Rochester Team on TWO Gold ADDYs, for two amazing clients: Gold ADDY Three Brothers Winery & Estates –…  Read more

4 min read

See, The ADDYs Are Rewarding.

We couldn’t have picked a more apt theme for the Advertising Club of Buffalo’s 2015 WNY ADDY Awards. As this year’s presenting agency, we ran with a “See, The ADDYs Are Rewarding” tagline. And after all the hours and long nights we put in to produce a uniquely creative, strategically weird and finely tuned show…  Read more

3 min read

Tod D. Martin Named 2015 David I. Levy Communicator of the Year.

BUFFALO, N.Y., March 6, 2015 – Tod D. Martin, founder, president and chief creative officer of The Martin Group (TMG), a premier advertising, branding and public relations firm headquartered in downtown Buffalo, received the David I. Levy Communicator of the Year Award at the Advertising Club of Buffalo’s 2015 ADDY Awards on Friday evening. The…  Read more

4 min read

TMG’s Favorite Super Bowl XLIX Commercials.

Sunday’s Super Bowl was the most-watched in the event’s history, with 114.5 million U.S. viewers and topping out at 120 million during the crazy ending that saw the Patriots beat the Seahawks 28-24. Does that mean advertisers who ponied up $4.5 million for a 30-second spot got their money’s worth? As always with the Super…  Read more

10 min read

Super Bowl Advertising Strategy.

You’ve got the chance of a lifetime: your client ponied up the crisp $4.5 million it took to buy 30 seconds on the Super Bowl this year. Your job is to make the most of this potentially life-changing opportunity to put your ad in front of the biggest audience in the world. It won’t be easy, though.…  Read more

1 min read

Not-so-secretly admired.

Admiration is an important part of any company’s DNA; therefore, we’re very proud of our latest accolade. Buffalo Business First recently honored 17 local businesses as “WNY’s Most Admired Companies,” and The Martin Group made the distinguished list. With some assistance from readers, the publication narrowed down companies “that deserve to be respected,” Business First…  Read more