Not a day goes by that we don’t hear how artificial intelligence (AI) is changing the way we live and work. It’s a seismic shift; and in many industries, AI has fundamentally transformed the way companies conduct business, communicate with customers, and solve pain points that continue to impact both. This couldn’t be truer than…  Read more

It’s no secret that the food industry has been in a difficult position since the COVID-19 pandemic. Rising food and labor costs combine with a workforce that is looking for a lot more from their employers and consumers who are tightening their wallets due to economic uncertainty. Couple that with, as Lizzy Freier from Technomic…  Read more

On March 28, 2024, with the help of The Martin Group’s public relations team, experienced sports executive, pro athlete, and Western New York native Peter Marlette, Jr. announced the formation of Buffalo Pro Soccer, his ambitious plan to bring a men’s USL Championship club and a brand-new soccer stadium to the Queen City by 2026,…  Read more

Over the past two decades—and even the past two years—tactics used across advertising and marketing campaigns have evolved.  But throughout myriad changes, one thing continues to remain a constant: people still sell products.   Consumers still yearn to be reached in a relatable way, and over the years, the right face, voice or personality has made…  Read more

Let’s talk beverage trends—coming off the Super Bowl (both the parties and commercials) and recovering from Dry January, now is the perfect time to reflect on what’s new and trending in the world of refreshments. In 2023, the U.S. beverage industry was valued at $146B, with expectations for constant and continued growth estimated at about…  Read more

The earliest memories of my childhood home involve newspapers. It was the late 1970s and our house received three daily newspapers – The Buffalo Evening News, The Buffalo Courier-Express, and the Lockport Union-Sun & Journal – which my parents faithfully read and occasionally debated. Newsprint was one of the fabrics of our lives. So, it’s…  Read more

We are now three years out from the start of the pandemic, but the healthcare industry is still actively struggling with the financial consequences. As seen by nearly all industries over the last few years, staffing has been a huge challenge, inflation has been consistently increasing prices for goods of all kinds, and supply chains…  Read more

This past winter, one of the most popular artificial intelligence (AI) tools, ChatGPT, made headlines for its ability to compose blogs, releases, social posts, and lengthy stories.  Has this and other AI tools rendered in-depth journalism and expert storytelling moot? Of course not, but it’s certainly big news for media professionals and consumers alike, which…  Read more

Brands, styles, and faces may change year to year, but the Super Bowl annually showcases the smartest creative, hottest celebrities, and trendiest companies as part of one of the world’s most-watched events. Thirty-second Super Bowl LVII ads cost a reported $7 million, putting estimated ad revenue from this year’s game likely north of $700 million.  …  Read more