When planning a marketing campaign, advertisers have traditionally focused their efforts on campaign messaging and ad creative, while perfecting their media buys and ensuring their placements were in all the right spots. However, in the ever-evolving digital world, there is plenty more to consider during the early ad-planning stages. Aside from your campaign visuals, your…  Read more

Threads has taken the internet by storm, taking advantage of the downward trend of interest and engagement with Twitter. We’ve created a breakdown of the current state of Threads and what you need to know to best leverage this new social media platform.   Read more

As technology levels up, so does search engine optimization (SEO). Because the way we use the web is continuously evolving, search engines and their algorithms can (and often do) change on us overnight.   This could be a reason to celebrate. Or, it could be catastrophic, depending on how those algorithms decide to prioritize your site…  Read more

For the first time in 40 years, inflation has sharply risen and gained front-page news, leaving us all with so many unanswered questions. What does this mean for businesses? Consumers? Are we heading into a recession? Are we already in it?  The truth is, there isn’t a clear answer yet, so we’re here to help…  Read more

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

Budgeting is an exceptionally strategic component of your marketing; doing it well can set you up for success in the year to come. Assessing what to prioritize in your budget can be challenging, since “doing all the things” is not a reality for many (if any) companies. How do you decide what’s the best use…  Read more

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more