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8 min read

Back to the Office—and What We’re Leaving Behind

On June 2, New York Governor Andrew M. Cuomo announced Western New York’s entrance into Phase Two of the state’s ongoing economic reopening. It was a big step forward in a health and economic crisis unlike any other seen for generations, but it also signaled another forthcoming reality. For tens of thousands of upstate workers…  Read more

8 min read

Meet the Team: Pauline Wegman and Paul Schmidt

How did you get started in your profession/the industry? Paul Schmidt: I always knew I wanted to work in this industry. Graduating from Northeastern University with a Communication Studies degree and working on the ecommerce team at Reebok was how I got my foot in the door. From there, I continued my education and attended…  Read more

7 min read

Meet the Team: Steve Soroka

Our Creative Operations Team at The Martin Group is the reason we’re able to produce as much great work as we do every day across three offices and over 80 employees. This has never been more important than during our COVID-dictated work-from-home status. So here’s a shoutout to one of the team members behind the…  Read more

8 min read

Meet The Team: Sam DiBona and Traci Legonelli

What was your path to what you’re doing now? Traci: Originally, I thought I wanted to work in public relations in New York City in the fashion, beauty, and lifestyle industry. But after interning there for a summer at a boutique PR firm, I realized Rochester was home, so I had to get creative. I…  Read more

9 min read

Meet The Team: Melissa Ortiz and Colin Volker

What are you passionate about? Melissa: This will sound cliché, but I am passionate about anything creative. I love to challenge myself to try different mediums to express my creative side, whether it is hand-lettering on my iPad, completing a DIY project for the home, or diving back into painting every once in a while.…  Read more

6 min read

The 100th Anniversary of 620 Main

In a city with as rich architectural history as Buffalo, there are downtown blocks dotted with significant properties that have thankfully survived the passage of time—and every building has a story to tell. Some can claim fame from its place in the Queen City’s past, still-looming relics that help share the tale of the excellence…  Read more

8 min read

Meet The Team: Kristina Robinson and Katherine Edwards

What was your path to what you’re doing now? Kristina Robinson: I originally went to school at Alfred State College for Forensic Chemistry. After realizing that it wasn’t…quite my niche, I switched majors to Cyber Security, and later to Web Development. My school was holding a career fair, and there I discovered my previous employer…  Read more

2 min read

New hires, assemble.

It truly is a Group effort. In 2018, a number of remarkably talented individuals joined our firm, and as we look back at an outstanding year, we welcome them, once again, and thank them for their many contributions to our clients and projects. Click on the photo of each of our 2018 new hires to…  Read more

3 min read

Emotive marketing and the psychology of holiday shopping

The holiday season is here again, and brands of all types are clamoring to capitalize on the festive feeling. As much as some people like to bemoan the “pumpkin-spicing” of what seems like every food product, it makes sense for businesses. Flavors like cinnamon, nutmeg, and peppermint can be enjoyed year-round, but there’s a reason…  Read more