May is the biggest month of the year for lacrosse players, and The Martin Group’s 6X6 Lacrosse brand capitalized with some key media placement and smart content marketing at the sport’s NCAA Championship Weekend. 6X6 got the conversation started with a May 14 article on InsideLacrosse.com, the sport’s top media company, that detailed the brand’s…  Read more

43North–World’s Largest Business Idea Competition announced the conclusion of its year-two application period on June 24. Martin Davison Public Relations contributed to the applicant push for startups and entrepreneurs from around the world by helping coordinate a multi-city roadshow tour to engage out-of-market audiences, partnering with national organizations and incubators/accelerators, and organizing visits to Canada,…  Read more

The Bash, the popular annual fundraiser for the Western New York Chapter of the American Red Cross, is a favored cause supported by TMG, going back many years. For BASH*2015, our creative centered around its longstanding military theme (inspired by its original incarnation as The M*A*S*H Bash) and its well deserved reputation as one of…  Read more

Hundreds gathered recently at the WNY Women’s Foundation’s annual What She’s Made of Celebration, and The Martin Group was proud to continue our support of this organization and great event. Helping women and young girls become self-sufficient, this year’s event was an inspiring success, with guest speaker Dr. Esther S. Takeuchi speaking to the crowd…  Read more

We’re proud to announce that the “It’s Time To Play” television spot created for Seneca Resorts & Casinos won a Bronze Telly Award in the Commercial category. Created with Propellerhead Media and post-production company DPost, the spot showcases the exotic and exciting amenities available at all of the Seneca facilities. Telly judges evaluate entries to…  Read more

In commemoration of fallen American servicemen and women, New Era Cap produced a special cap that was worn by Major League Baseball players during this year’s Memorial Day weekend games. Our campaign to promote The New Era® MLB® Memorial Day Stars & Stripes 59FIFTY® Cap used the distinctive “digital camouflage” in the background, featured the…  Read more

Some civilians may be surprised to learn that the YMCA is more than just a neighborhood swim-and-gym. Offering a variety of programs and services, it is truly a community institution serving not only children, but all members of the family. Using their existing brand, TMG was charged with developing campaigns and messaging for the Y.…  Read more

Since being rebranded as Generations Bank, the Seneca Falls-based financial institution has focused on showing the public how they have remained “Rooted in the things that matter.” To illustrate the bank’s consistent values and community involvement, we focused the 2014 Annual Report around five individuals who epitomize the values Generations shares with the communities they…  Read more

Last summer, as part of our interim branding effort for Seneca Gaming Corporation, TMG “wrapped” a few Metro Rail subway cars to draw attention to Seneca Buffalo Creek Casino. This year, we’ve refreshed the campaign by incorporating the current “It’s Time To Play” design and widening the focus to include all of the Seneca Resorts…  Read more