TMG was honored to work with the Roswell Park Alliance Foundation to brand the Empire State Ride (ESR), a seven-day, 500+ mile biking adventure with the mission to win the fight against cancer. After analyzing the unique fundraising event through our Brand Fuel process, we created a new logo and tagline, along with concepts for…  Read more

In keeping with the Super Bowl’s 50th anniversary, a common “golden” theme ran through this year’s NFL season. When TMG was charged with developing a concept and design branding for New Era Cap’s Super Bowl Gold Rush Party and Style Lounge event at The Battery in San Francisco, CA during Super Bowl weekend, we knew…  Read more

Last night’s Super Bowl was a battle between the Denver Broncos and Carolina Panthers – and the advertisers. We know who won the football game, but who won the advertising game? According to the USA Today, Hyundai’s ‘First Date’  commercial was number 1. We asked TMG and MDPR partners to share their favorite and least…  Read more

The Martin Group again served as sponsor for the 16th annual dinner and Martin Davison Public Relations provided PR support  The tears streamed down my face and the faces of many others at GALA 22:6 on Thursday night, Jan. 28, as those of us in attendance watched a heart-wrenching video about Natalie Lewis – a…  Read more

As Eaton Office Supply approached their 100th anniversary, they wanted to evolve their brand with a new logo, tagline and color palette. TMG was brought in to properly position Eaton as Western New York’s premier provider for office solutions (more than just supplies) and the brand of choice for their growing customer base. After utilizing…  Read more

When global specialty oncology pharmaceutical company Kinex Pharmaceuticals renamed itself Athenex and acquired a new logo, The Martin Group was approached to help develop this new brand. To aid the transition, TMG overhauled their website, athenex.com, with the implementation of a new SEO strategy and incorporation of a new design. Inspired by Athena, the Greek…  Read more

TMG had the opportunity to develop a new brand for MassMutual Buffalo’s “The Establishment,” a facility in the Tony Walker Center, offering financial education courses designed for – and taught by – millennials. The first of its kind in Western New York, The Establishment offers courses including Making Sense of Student Loans, Credit Scores and Wine…  Read more

TMG is proud to have partnered with Kaleida Health to announce an incredible achievement for Gates Vascular Institute, a part of Buffalo General Medical Center: receiving a “Top 2% in the nation” ranking for cardiac surgery by the Society of Thoracic Surgeons. TMG developed a campaign theme of Hearts in the Right Place, signifying GVI’s…  Read more

Martin Davison Public Relations planned the announcement for a five-year health and wellness partnership between Independent Health and RiverWorks, effective January 1, 2016. Healthy Options® menu items will now be available at RiverWorks’ food concessions and in its restaurant, and health, fitness and wellness-related activities will be scheduled throughout the year. Independent Health members will…  Read more