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15 min read

She's Got Next: Jessica Gelman

Jessica Gelman is the CEO of Kraft Analytics Group (KAGR) and co-founder and co-chair of the MIT Sloan Sports Analytics Conference. She is a minority partner in the Utah Royals of the National Women’s Soccer League (NWSL), and serves as an alternate governor on the league’s board. Jessica, who played Division I basketball at Harvard,…  Read more

6 min read

The Martin Group Earns 22 Awards at PRSA Buffalo Niagara Excalibur Awards, Including Platinum “Best in Show”

Agency recognized for excellence in public relations, public affairs, social media and content development over the past year BUFFALO, NY (September 26, 2023) – The Martin Group received a total of 22 awards – the most of any organization – at the 2023 PRSA Buffalo Niagara Excalibur Awards ceremony, celebrating a year’s worth of work…  Read more

8 min read

Fall tastes are here—and we have favorites

Every season brings its own collection of signature tastes, but none may be more evocative than the flavors of fall. Hand-picked apples, cider donuts, and nutmeg-accented beers. Pastries, pies, and coffee drinks infused with pumpkin. Cinnamon, caramel, and maybe a nip of bourbon sneaking its way into a variety of creations. The delicious aromas can…  Read more

9 min read

How a Digital Marketing Strategy Could Have Helped The Bear

Disclaimer: This article contains spoilers.   This year, America’s new favorite actor—Jeremy Allen White, who rose to fame with a lead role in Shameless—returned to the screen for the second season of FX’s The Bear as Carmy Berzatto, a Chicago native who took his Windy City grit worldwide to become a classically trained chef in…  Read more

9 min read

Takeaways from Niagara University’s Food Industry Center of Excellence Summit 

Throughout September’s Food & Beverage Month at The Martin Group, we’ve been celebrating different ways our staff is connected to the industry – and continues to learn from its evolving developments and trends.   On Sept. 21, our team attended the Niagara University Food Industry Center of Excellence’s Annual Summit, held at Buffalo’s Hyatt Regency…  Read more

7 min read

Our New Capital Region Home

After five successful years in the Albany Times Union building, The Martin Group’s Capital Region office has officially moved to a 3,500 sq. ft. suite in the Troy Innovation Garage. With several private offices, dedicated desks, and open spaces for collaboration, the new office gives our team the opportunity to work alongside colleagues and clients…  Read more

17 min read

How to Market to the Soccer Community

Soccer has had a pretty momentous summer. Between the Women’s World Cup drawing record attendance and superstar Lionel Messi lighting up American soccer in his first month with MLS’s Inter Miami, the game has been a frequent topic in the news cycle, reaching beyond traditional fans and earning more exposure in mainstream media.   Clearly, we…  Read more

19 min read

She's Got Next: Christine Brennan, Sports Columnist

Christine Brennan is an award-winning national sports columnist for USA Today, a commentator for CNN, ABC News, PBS NewsHour and NPR, a best-selling author and a nationally-known speaker. Named one of the country’s top 10 sports columnists multiple times by the Associated Press Sports Editors, she is a past president and current board chair of…  Read more

4 min read

The Martin Group Headliners: PR Wins on Broadband, Tech Workforce, Paint Recycling, Construction, Girls’ Soccer

Whether it’s an article in a local paper or an interview on national television, we love seeing our clients’ making headlines. For our agency’s public relations and public affairs teams, part of their job involves making connections and creating opportunities that deliver value for our clients and our communities. Often, our team works collaboratively with…  Read more

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