We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the importance of representation for girls and women in sports. Here are some of our key takeaways: We need more media representation.…  Read more

It’s spooky season and our public relations and public affairs teams have been dialing it up this month. We’ve worked alongside our clients and colleagues to create some boo-tiful media moments, all while planning our perfect Barbie-themed costumes and saving our least favorite candy for the trick-or-treaters. Whether it’s five press conferences in one day,…  Read more

Home is more than a spot on a map. Ask any New Yorker — there’s a reason “where does upstate begin?” is hotly debated. It’s the same reason Buffalonians will correct anyone who dares say they’re upstate. (They’re in Western New York, thank you very much.)  It’s because each geographic location — a person’s original or…  Read more

Remember 2023? Neither do we—and that’s okay. Before we know it, there’ll be a whole new year to celebrate and navigate anyway, with all the new things we’ll learn throughout the next breakneck-paced 12 months. Things are changing insanely fast these days, and that’s especially true on the side of creative services. Every year, each…  Read more

On October 18, 2023, The Martin Group announced the exciting acquisition of Spiral Design Studio, a prominent Albany-based design firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of creative associates and an impressive roster of clients. Last week, we sat down with two of…  Read more

1993 featured a series of firsts in the world of Major League Baseball. The Colorado Rockies and Florida Marlins (now Miami Marlins) played their first pro games. Chicago Cubs reliever Randy Myers became the first left-handed pitcher to save 53 games in a season. And Cleveland infielder Carlos Baerga became the first player to hit…  Read more

Deal expands The Martin Group’s presence in Capital Region, while adding to agency’s branding and digital marketing capabilities. Lauren Payne joins The Martin Group as senior advisor; Spiral Design Studio team members also make transition to new agency. ALBANY / NYC / ROCHESTER / BUFFALO (N.Y.) – The Martin Group, an award-winning integrated marketing communications…  Read more

The earliest memories of my childhood home involve newspapers. It was the late 1970s and our house received three daily newspapers – The Buffalo Evening News, The Buffalo Courier-Express, and the Lockport Union-Sun & Journal – which my parents faithfully read and occasionally debated. Newsprint was one of the fabrics of our lives. So, it’s…  Read more

As the summer comes to an official close, our public relations and public affairs teams continue to make waves working alongside our clients to secure headlines for the meaningful work they’re doing in our communities. We’ve made new connections, sought out unique opportunities, and landed big wins. From our very own office move to new…  Read more