Imagine you’re the captain of a massive ship. You wouldn’t wait for a storm to hit before figuring out where your life jackets are, right? Or if there are enough for everyone on board? Being ready was the key idea behind a recent disaster preparedness exercise The Martin Group facilitated with National Fuel, Western New…  Read more

An author, athlete, activist and documentary film maker, Kathryn Bertine has been on the forefront of advocating for equity for women in professional cycling. Instrumental in the movement that successfully lobbied the Tour de France to include women in the sport’s signature competition, she continues her work on the gender pay gap through her non-profit,…  Read more

Years before navigating the complexities of integrated communications here at The Martin Group, we were all just kids, spending our Decembers waiting for the gifts the holiday season would bring. Enticed by catalogs, colorful ad campaigns or grassroots fervor that boosted the allure of everything from weird-looking dolls to tradable discs, we devised lists full…  Read more

In just a week, we will officially kiss 2023 goodbye and say hello to 2024. But before you slam your laptops shut, eat your body weight in cookies, and scroll TikTok for hours on end, we have some final insights for you. We’ve already covered creative, but as an integrated communications firm, we’re looking at…  Read more

It was simultaneously the most well-intentioned and worst advice I ever received. In the late 1990s and early in my career as a sports reporter, an editor I respected advised me not to cover women’s sports. If I let people pigeonhole me—as the woman who covered girls’ sports—I would never be taken seriously enough to…  Read more

Remember when you actually had to show up in-person to a business to see if they offered the product or service you needed? The idea seems antiquated, but this was the norm just over two decades ago. With the arrival of Google and other online search engines, this all changed—and allowed us to do our…  Read more

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. What was the top advice from our guests in 2023? Whether you’re starting out in your career, moving into management, or a veteran of the sports game, we can…  Read more

For anyone who doesn’t pay attention to American pop culture or sports, please allow us to fill you in on the absolute domination of Taylor Swift and Travis Kelce right now. After Kelce famously attempted to ask Taylor Swift on a date using her token friendship bracelets made popular by her record-breaking Eras Tour, the…  Read more

We’re celebrating the first year of “She’s Got Next” with the greatest hits from our conversations with movers and shakers in the world of women’s sports. One common thread among our guests in 2023—the need for women’s voices in all aspects of the sports world. Having your voice heard is a privilege. Vera Volker created…  Read more