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11 min read

AI Healthcare Summit fosters collaboration and reveals possibilities

Not a day goes by that we don’t hear how artificial intelligence (AI) is changing the way we live and work. It’s a seismic shift; and in many industries, AI has fundamentally transformed the way companies conduct business, communicate with customers, and solve pain points that continue to impact both. This couldn’t be truer than…  Read more

14 min read

Summer 2024 Headliners: Keeping up with the trends and landing coverage across industries

What do Kamala Harris, Charli XCX and The Martin Group’s public relations and public affairs teams all have in common? We have one word for you: BRAT.  Our colleagues have been working with clients to maximize each moment over the last several months. We’ve made headlines and landed huge wins in publications across the country,…  Read more

12 min read

She's Got Next: Erica Edwards-O'Neal

As Senior Vice President for Culture, Diversity, Equity, & Social Responsibility at the nonprofit New York Road Runners (NYRR), Erica Edwards O’Neal works to create an inclusive environment that benefits the entire organization – from employees to volunteers to the runners who lace up for its 60 adult and youth races, including the iconic TCS…  Read more

9 min read

Takeaways From IFMA’s 2024 Marketing & Sales Conference

It’s no secret that the food industry has been in a difficult position since the COVID-19 pandemic. Rising food and labor costs combine with a workforce that is looking for a lot more from their employers and consumers who are tightening their wallets due to economic uncertainty. Couple that with, as Lizzy Freier from Technomic…  Read more

8 min read

Interns asked. We answered.

The summer internship is a necessary complement to any higher education experience, with on-site exposure to careers students aim to aspire to and, if lucky, access to some of the individuals they could eventually work alongside. This summer, The Martin Group hosted our now-annual intern symposium, focused on connecting college students to the day-to-day of…  Read more

7 min read

Pass the mic: How we’re using a podcast to communicate and connect

Once upon a time, the idea of the podcast was both a novelty and nowhere near the first way individuals chose to communicate ideas, connect with listeners, or start a conversation. To many listeners, it was talk radio for your laptop or mobile device—but this classification was far too simplistic. The accessible medium provided a…  Read more

9 min read

Personal pitch: How community engagement enables brand loyalty, development

On March 28, 2024, with the help of The Martin Group’s public relations team, experienced sports executive, pro athlete, and Western New York native Peter Marlette, Jr. announced the formation of Buffalo Pro Soccer, his ambitious plan to bring a men’s USL Championship club and a brand-new soccer stadium to the Queen City by 2026,…  Read more

5 min read

Rebrand of FINA reflects unity of its global mission

Every four years, the Olympics provides the opportunity to amplify a message of unity. Whether on the gymnastics mat, the track, or in the parallel lanes of a pool, athletes are separate, but unified under the banner of sport and competition. This message is uplifting and relatable across all populations. A yearn for unity is…  Read more

3 min read

15 Years at The Martin Group: Lianne Coogan

The Martin Group: Congratulations on 15 years with The Martin Group. What has been your favorite part about working here? Lianne Coogan: Hands down the top two things are: TMG: How has your typical workday changed over the past decade? LC: Becoming a mom and the pandemic really changed the game – years back, I…  Read more

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