The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

What was your first-ever job? Dan Giacomini: My first job in the industry was as a communications intern for Sims Metal Management, the world’s largest recycling company. But before that, my first-ever job was as Mr. Cool, the ice cream man, for one summer in high school. In all my subsequent roles and career stops,…  Read more

“Ask not what your country can do for you. Ask what you can do for your country.” You know the line. You remember it. And you might even quote it from time to time. When President John F. Kennedy delivered those words in his 1961 Inaugural Address, he connected with people across the nation and…  Read more

This year has taken “business as usual” and flipped it on its head. While frontline workers became our nation’s newest heroes, people across a variety of industries discovered what it’s like to work from home. At The Martin Group, our staff has had the choice to remain working remotely since the ban was lifted. We…  Read more

Every business would love to have an unlimited budget to find new customers and increase sales. From strategy, media buying, public relations, and creative, there are endless opportunities to increase your brand’s visibility and awareness. Realistically, most small to midsize businesses do not have the luxury of endless funds to market to everyone. That being…  Read more

October is known for many observances, and now, arguably one of the most important of the month, Diversity Awareness. No matter what industry, city, or even country you live in, the effects of diversity, or the lack thereof, play a vital role in how organizations function.  Brands and businesses, at the organizational level, are responsible…  Read more

In a year of tragedy and change, this fall has been marked by even more uncertainty trying to figure out the impact that back-to-school, colder weather, and shorter days will bring as we continue to navigate the COVID-19 pandemic. The Martin Group has been operating 100% remote since March when the pandemic began. After receiving…  Read more

Here we are, in the midst of global pandemic and it’s forcing brands to take a hard look at how they are communicating with their audiences.  Many brands are reevaluating campaign priorities, messaging, and tactics. It’s not surprising. Significant events, especially crises that can be felt on a national or global scale, are known to…  Read more

What was your path to what you’re doing now Christine: My family is full of creative minds, which influenced my love for all types of creative mediums. I always knew I’d be in this industry but was unsure which avenue to pursue. After a nudge from my parents towards a degree in graphic design, I…  Read more