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3 min read

ADDYs 2021

Living through the last year has taught us so much. From how to persevere for our coworkers and friends. To finding the strength and wisdom to be there when our families need us most. And as the sun starts to shine and warmth begins to settle on our skin, the world grows brighter with kindness…  Read more

8 min read

5 Pandemic-Proof Tips For Feeding Consumer Needs

It goes without saying that the pandemic has changed pretty much everything about how we live our lives. But if you ask me, one of the biggest things that’s changed is how we eat. The ways we acquire, prepare, consume, and even feel about our food have all changed. Comfort food is more comforting than…  Read more

8 min read

Meet Our New Public Affairs Group

On February 9, 2021, The Martin Group announced the exciting acquisition of Gramercy Communications, a prominent Albany-based public affairs firm. The deal greatly expands our growing presence in the Capital Region, and also brings aboard a talented group of associates and an impressive roster of clients. Here’s a quick introduction to our new public affairs…  Read more

6 min read

Key Insights from the 2020 Food Industry Summit

Remember precented times? Stopping to grab some bread and milk on the way home from the office? Browsing store aisles for new items not on the grocery list? Not internally screaming because the person behind you in line has their nose sticking out above their mask? So much of daily life has been disrupted or…  Read more

8 min read

TMG acquires public affairs firm Gramercy Communications

Deal expands The Martin Group’s presence in Capital Region, while enhancing agency’s specialty service line offerings Tom Nardacci joins The Martin Group as senior advisor; several key Gramercy team members also make transition to lead firm’s public affairs practice ALBANY / NYC / BUFFALO / ROCHESTER (NY) – The Martin Group, an award-winning integrated marketing…  Read more

4 min read

Creating an Authentic Corporate Social Responsibility Strategy

Corporate social responsibility (CSR) gives brands the ability to bring about change. Not only do corporations have the ability to make a difference, most consumers believe they have a responsibility to do so. If your brand is making a difference, consumers buying into your brand will feel they are also contributing to that change; this…  Read more

7 min read

Meet the Team: Caroline Jette and Kendra Breen

How did you get started in your profession/the industry? Caroline Jette: I realized I liked graphic design while I was in high school, participating in every poster or t-shirt design contest I could. Seemed like an obvious choice by the time college came around.  Kendra Breen: One of my first jobs out of college was…  Read more

12 min read

Healthcare Marketing in 2021: Planning for the Unplanned

We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

7 min read

Stefon Diggs on Sports Marketing

No one’s going to argue that Pro Bowl wide receiver Stefon Diggs can catch a football better and run faster than around 99.9% of us. But off the field, he likes to think of himself as just a regular human being. It’s this down-to-earth approach that makes him such an effective marketer and smart partner…  Read more

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