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8 min read

PR Lessons from Spartan CEO’s ‘No Retreat: Business Bootcamp’

Spend five minutes on Zoom with Joe De Sena, founder and CEO of Spartan, the world’s leading endurance sports and extreme wellness brand, and you’ll come away with a dozen ways to improve yourself. He’s that type of magnetic leader. (And he walks the walk; Joe just returned from a humanitarian trip to Ukraine’s border, where…  Read more

2 min read

ADDYs 2022

It was a memorable night for all involved—including our very own Caroline Buchas, who celebrated her first American Advertising Awards as the President of AAF Buffalo. While the show creative asked the question “Whodunnit?,” there was zero doubt who brought home the most awards on the local advertising community’s biggest night. Walking away with 21…  Read more

3 min read

Face Crisis Like an Olympian

It doesn’t matter if you take part in a pickup match, are a member of an amateur sports team or even made it to the big league—the rules of a game remain essentially the same, even as we revel in all the world-class competitors at the recently completed Olympic Games in Beijing.  However, there are…  Read more

11 min read

Measuring Performance in a Post-Cookie World

The Fight For Consumer Privacy  The privacy of our personal data is becoming a growing concern year over year. With the combination of countless data leaks and news about how tech companies profiting on their data, consumers are more aware of the value of their data and concerned with who has access.  Within technology and ad companies…  Read more

7 min read

How Sports Brands Can Utilize New Digital Channels

The sports world has been in a constant state of change over the last two years, as COVID shut-downs, supply-chain disruptions, and rising political advocacy have forced massive evolution across the industry. And as with just about every line of business, the pandemic has fast-forwarded a host of digital evolutions that have dramatically impacted consumers,…  Read more

5 min read

Checking In With Mandy Bly

Coinciding with her fourth anniversary at The Martin Group, Mandy Bly was recently named senior digital marketing manager. With so much to celebrate, we caught up with the Rochester native to get to know more about her new role, some culinary insights, and what she loves most about The Martin Group. The Martin Group: Congratulations…  Read more

4 min read

Owning the Narrative: The Martin Group’s Public Affairs Practice

What are you doing to advocate for your cause? Public Affairs and Public Relations are two powerful tools to advance your business, an industry, or a particular issue. Are you using them well? Promotion and positive publicity are two factors that drive customers and audiences to your door. Public Affairs focuses on how you communicate…  Read more

5 min read

Andrew Mangini: A Look at The Martin Group's Public Affairs Team

In light of his recent listing on City & State’s Political PR Power 50, we sat down with one of our in-house Public Affairs pros, Andrew Mangini. After a year with our Albany team, we have a look on how Andrew’s first year went, what’s next, and what advice has to offer to those blossoming…  Read more

8 min read

What's Next in Healthcare Marketing

It’s officially 2022… or is it 2020, too? 🤔 For nearly two years, the healthcare industry has been at the eye of the COVID-19 storm, responsible for containing the virus, caring for sick patients and keeping themselves healthy, all while working to develop an effective treatment on a global scale. The industry has undoubtedly taken…  Read more

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