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Learn how we can help your business. Call Meg Hunter at 716-242-7463, send an email, or fill out an online form.

6 min read

What Auto Dealers Can Do During the Inventory Shortage

While the ongoing pandemic initially turned brick-and-mortar stores and small businesses into what resembled ghost towns, they have seemingly bounced back as quickly as they were closed. The auto industry, though car sales are increasing and those in the market are making purchases again, has not had the same luck as other smaller industries. With…  Read more

4 min read

Returning to the office — with help from our friends at Austin Air

Eighteen months after sending our associates home, The Martin Group is officially welcoming everyone back to the office. Safely. With a little help from our friends at Austin Air Systems. Austin Air, headquartered in Buffalo, is the premier manufacturer of advanced, medical-grade HEPA air purifiers. They’re also an impactful client that has been making their…  Read more

8 min read

8 Ways COVID-19 Has Changed Grocery Shopping Habits

This past year of change and uncertainty from the pandemic has made everyone more aware to the habits we create, particularly something as impactful and regular as shopping for food. It’s no secret that food suppliers have faced a number of shortages since the onset of the pandemic, leaving little to no stock of popular…  Read more

11 min read

The TMG Tailgating Playlist: Amp Up Before Buffalo’s Home Opener

December 29, 2019. That’s the last time now-Highmark Stadium was open to its 71,870 capacity, full of delirious fans in royal blue jerseys, red caps and the occasional Elvis costume. It’s also the last time that every parking lot off Abbott Road and its linked intersections were teeming with denizens down for 9 a.m. beers,…  Read more

7 min read

5 Reasons to Invest in Marketing Automation

The workforce has been forever changed by COVID-19 – where we work, how we work, and perhaps even who we work with as marketing departments reorganize or shift priorities. Organizations may be faced with the reality that the same amount of work still needs to get done with fewer resources now. It’s been a real…  Read more

5 min read

Crisis Communications: What to Do and How to React

Crisis is inevitable for any organization; however, taking the proper steps can make a huge difference when dealing with them. In 2020, the Institute for Crisis Management (ICM) reviewed an overwhelming 1,709,419 crisis stories in the news, with the most prone industries being banking and financial services, technology, healthcare, government agencies, food production, and travel/hospitality.…  Read more

5 min read

Will Consumer Behaviors and Patterns Return to “Normal” Post-Pandemic?

Consumer behaviors and patterns are constantly changing. Marketers do their best to make accurate predictions on where trends will be heading and adapt accordingly. But after being hit with a global pandemic that flipped the world on its head, “temporary” solutions are now here to stay. As consumers grow accustomed to their “new normal,” marketers…  Read more

< 1 min read

Caroline Jette Named AAF Buffalo President

We’re proud to announce that our very own Caroline Jette has been named president of AAF Buffalo, our local chapter of the American Advertising Federation. On top of the wealth of expertise and talent she demonstrates every day in her work as our Business Development Manager, Caroline brings a wide range of creative and technical…  Read more

8 min read

What the NCAA’s New Name, Image, Likeness Rules Mean for Marketers

When the NCAA announced a new policy allowing college student-athletes to benefit from their name, image, and likeness (NIL) in late June, much of the focus immediately, and justifiably, turned to the nearly 500,000 players who can suddenly profit financially for their talent and the hard work they put in playing sports for colleges and…  Read more

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