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4 min read

Creating an Authentic Corporate Social Responsibility Strategy

Corporate social responsibility (CSR) gives brands the ability to bring about change. Not only do corporations have the ability to make a difference, most consumers believe they have a responsibility to do so. If your brand is making a difference, consumers buying into your brand will feel they are also contributing to that change; this…  Read more

7 min read

Meet the Team: Caroline Jette and Kendra Breen

How did you get started in your profession/the industry? Caroline Jette: I realized I liked graphic design while I was in high school, participating in every poster or t-shirt design contest I could. Seemed like an obvious choice by the time college came around.  Kendra Breen: One of my first jobs out of college was…  Read more

12 min read

Healthcare Marketing in 2021: Planning for the Unplanned

We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

7 min read

Stefon Diggs on Sports Marketing

No one’s going to argue that Pro Bowl wide receiver Stefon Diggs can catch a football better and run faster than around 99.9% of us. But off the field, he likes to think of himself as just a regular human being. It’s this down-to-earth approach that makes him such an effective marketer and smart partner…  Read more

7 min read

Revisiting Those on the Front Lines

This past spring, The Martin Group heralded the efforts of some of our clients working on Western New York’s front lines of the ongoing COVID-19 pandemic. Selfless, overworked, and overwhelmed, they helped the region weather the virus’s initial outbreak, then stabilize critical matters throughout the summer months. Nine months after its initial impact, the fight…  Read more

10 min read

Meet the Team: Mary Bonomo and Cody Andres

As a designer, what types of projects are you most passionate about? What attracts you to that type of work? Mary Bonomo: I always gravitate towards work that’s typography-driven, so when opportunities arise to be able to flex that muscle, I am excited to do so. Also, anything that is greater-good focused. It always feels…  Read more

12 min read

Entering the New Age of Digital and Social Media

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

7 min read

What The Martin Group is grateful for this Thanksgiving 2020

Wow. It’s been a year. And while 2020 has been fraught with an avalanche of negatives and too many tragedies, we are grateful for the lessons we’ve learned and for our collective support systems. We are also grateful for our dedicated, hard-working staff. Thank you to everyone at The Martin Group for all you’ve done…  Read more

9 min read

Sports Marketing Trends for 2021

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

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