It’s almost time to say goodbye to another year—but not before acknowledging a few public relations lessons we learned along the way.   This past year, we’ve seen the increased progression of branding as a valuable PR tool for businesses and the C-suite. We’ve watched video content rise as an expected tactic of most campaigns,…  Read more

The Martin Group earned 14 awards and 19 finalist nominations—the most of any organization—at the 2024 Capital Region MARCOM Awards. The awards, presented at the GE Theater in Schenectady, recognize outstanding work across several communications disciplines from integrated marketing campaigns to strategic public relations to cutting-edge digital website designs. This year’s range of honors reflects…  Read more

Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Chase Martin: The people. I’ve gotten to work with so many amazing individuals throughout my years here and have made many good friends along the way. How has your typical workday changed over the past decade? CM: My…  Read more

Thanksgiving is a time for getting together with family and friends—but it’s also a time to enjoy a traditional holiday menu that, in most families’ cases, hasn’t been updated in generations. One suspected reason for this: these menus are delicious. People love a slow-roasted turkey with stuffing and potatoes and green bean casserole and long…  Read more

Congratulations on 10 years with The Martin Group. What has been your favorite part about working here? Jillian Gallagher: Everyone says it but it’s true: no day here is the same, between the variety of clients and the changing nature of our work. I’ve loved having the chance to touch so many different industries and…  Read more

Reading is fundamental to every task within an integrated communications firm—but it’s not always what any professional would refer to as “fun.” Necessary? Yes. Instructional and always integral to a successful project or campaign? You bet. But enchanting, gleeful, and fantastical? Not always. That’s why this October, our team at The Martin Group started our…  Read more

Last month, The Martin Group earned four awards at the 19th Annual w3 Awards, announced by the Academy of Interactive and Visual Arts (AIVA). Consisting of thousands of entries from across the globe, the w3 Awards honors outstanding Social Media Marketing & Content, Websites, Online Marketing & Advertising, Mobile Sites & Apps, Online Video, Podcasts…  Read more

When I left politics and transitioned into the public affairs work I do today, my new boss said he was going to treat my time on campaigns like dog years. Why? Because he knew human time was not an accurate measure of everything I’d seen—and a professional existence that dealt with a new crisis every…  Read more

A Western New York native, Bridget Niland has excelled as an athlete, an advocate and an administrator. Currently serving as Dean of the College of Hospitality, Tourism and Sports Management at Niagara University, Bridget is a graduate of the University at Buffalo Law School. She served in several management roles at the NCAA’s national office,…  Read more