We’re proud to announce that our very own Caroline Jette has been named president of AAF Buffalo, our local chapter of the American Advertising Federation. On top of the wealth of expertise and talent she demonstrates every day in her work as our Business Development Manager, Caroline brings a wide range of creative and technical…  Read more

When the NCAA announced a new policy allowing college student-athletes to benefit from their name, image, and likeness (NIL) in late June, much of the focus immediately, and justifiably, turned to the nearly 500,000 players who can suddenly profit financially for their talent and the hard work they put in playing sports for colleges and…  Read more

If you’ve spent even five minutes driving down Buffalo’s Main Street recently, you’d notice that the talk of Buffalo’s renaissance isn’t just wishful thinking. It’s real and it’s progressing every day before us. The city’s tallest building is living proof that Buffalo’s boom is among us. One of the leading drivers of Buffalo’s resurgence? The…  Read more

Like many things recently, the third floor of 620 Main Street has changed as two Western New York advertising mainstays have decided to retire from The Martin Group. And while we’re sad to see the empty offices of Media Director Robin Needham and Senior Vice President of Public Relations Dick Shaner, we’re excited for their…  Read more

While the last 15 months have been filled with comparatively empty businesses, isolation and cancelled events, the time has finally come where I feel like it is safe to say that we are somewhere in the neighborhood of “normal.” Normal—with stipulations of course. Restaurants are among those still struggling post-pandemic. With lack of resources for…  Read more

The results are in. From the 31 submissions we entered in the 38th Annual Healthcare Advertising Awards, our team took home 27 awards! That includes one very well-deserved Best of Show designation for our team’s incredible work on BestSelf’s Child Advocacy Center Integrated Marketing Campaign. We also took home awards for Centivo Healthcare, Great Lakes…  Read more

Let’s start with a riddle: What kind of companies tend to be among the largest and most successful businesses in the region (or any region, really) despite not actually selling any products? Answer: Professional services firms. “Professional services” encompasses a range of different industries that sell specialized, knowledge-based services to clients, as opposed to tangible…  Read more

The American stance and public sentiment on recreational and medical marijuana has moved quicker than just about any other major issue in recent memory. A majority of states now offer legal access to medical marijuana, and New York recently joined 15 other states to have now legalized adult-use cannabis as well. This seismic shift –…  Read more

What brought you into the world of marketing? Jillian: I interviewed for an entry-level business development position at a big branding agency in New York wearing my favorite Express pantsuit. Luckily, they overlooked my 22-year-old fashion sensibility and I got the job. One of my senior colleagues there realized I had a talent for writing,…  Read more