Our team recently attended the “Scaling Your Innovative Food Startup: Trends and Lessons in Consumer Packaged Goods”, hosted by Cornell University, with six esteemed keynote speakers whose areas of expertise included product innovation, funding, manufacturing, and branding. The panel was extremely informative, especially for startups in the CPG category, but their insights really transcend any…  Read more

The food and beverage industry is essential, innovative, and exciting, but not everyone realizes the depth and diversity of job opportunities in this cutting-edge, growing industry. In WNY, we are surrounded by leaders in the field such as Rich Products, Wegmans, Tops Markets, Perry’s Ice Cream, Coca-Cola, and more. Many people are aware of these…  Read more

It’s no secret that TikTok is dominating the top of the social media charts. Gaining most of its traction during the COVID-19 pandemic with no plans to slow down anytime soon, TikTok describes itself as the leading short-form video platform, with over 1 billion active global users.   No matter what your objectives are, TikTok may…  Read more

For the first time in 40 years, inflation has sharply risen and gained front-page news, leaving us all with so many unanswered questions. What does this mean for businesses? Consumers? Are we heading into a recession? Are we already in it?  The truth is, there isn’t a clear answer yet, so we’re here to help…  Read more

A lead generation campaign is useful for, well, just that – generating leads. It’s a great data-driven strategy for companies that want to have a clear measurement of their ROI, across marketing, advertising and media spends. So, how is a lead actually generated? There are a lot of pieces that can go into a lead…  Read more

By Caitlin Tracy Banking is a highly competitive industry, making it increasingly difficult for banks to find innovative ways to stand out and achieve long-term success. This problem is especially true for regional banks since they lack the resources and scale of their national and international counterparts. However, regional banks have a strong local authenticity,…  Read more

While it shouldn’t be unfamiliar to anyone using social media these days, there is one form of advertising that has changed the industry landscape. Influencer Marketing. By taking the form of a “word of mouth” approach in marketing, influencers intend to sell products by way of making recommendations to their followers. For the consumer, it…  Read more

It’s no surprise that influencer campaigns are a tried-and-true tactic in the consumer marketing space. However, B2B brand marketers shouldn’t overlook the value an influencer program can bring to their campaign as well.  While tapping external influencers may seem like a challenge for a professional services or financial services firm, B2B brands often have something…  Read more

As the world moves in a more sustainable direction and continues to recover post-pandemic, our resident packaging experts—Lianne Coogan, Melissa Ortiz, and Rachel Giralico—collected their thoughts on packaging trends happening right now. From color choices and design, consumer targeting and e-commerce, we break down the best ways to balance practicality with style.  What trends are…  Read more