Derrick Parson is the Executive Director at The Exchange at Beverly Gray. Originally from Brooklyn, NY Derrick calls himself the “Buffalo Transplant” and “Serial Entrepreneur.” He talks about the exciting things taking place at The Exchange at Beverly Gray and various resources they provide to entrepreneurs within the community. Q: Can you give us an…  Read more

The Spartan brand is synonymous with toughness – both physical and mental. Christine De La Rosa brings her own strengths and mental toughness to her role as Head of Media for the international endurance and lifestyle brand. The Martin Group’s public relations team has worked with Spartan on earned media opportunities to promote the brand.…  Read more

Just one of the beauties of our industry is that year to year, nothing remains exactly the same. Trends guide us, inspire us, and motivate us to make a difference (and manifest results) for our clients across industries. To see 2022 off in classic style, we asked representatives from across The Martin Group’s disciplines to…  Read more

Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what…  Read more

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more

The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events:  Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12  Niagara University Food…  Read more

Whether visiting a new restaurant, hotel, retailer, or healthcare provider, the first question to ask is: “How do others feel about this?” Word-of-mouth and referrals have always been the way healthcare providers, like doctors, dentists, and physical therapists, have grown their practices, and now, online reviews are gaining traction. The vast majority of patients are…  Read more

Mikyla “Buckey” Grant-Mentis is part of the new generation of women changing the conversation around women’s hockey. A forward with the Buffalo Beauts in the PHF (Premier Hockey League), she recently became the highest paid player in the league, making $80,000 for the 2022-23 season. She enters her third full pro season as the league’s…  Read more

By: Madeline Rickett, Rachel Surdi, Erica Lipke and Marley Gleason What is BeReal?  BeReal is a new social media app that encourages people to take candid photos and “be real” at any given moment throughout the day. It works by sending a notification to users telling them to post a photo within two minutes. BeReal…  Read more