Whether visiting a new restaurant, hotel, retailer, or healthcare provider, the first question to ask is: “How do others feel about this?” Word-of-mouth and referrals have always been the way healthcare providers, like doctors, dentists, and physical therapists, have grown their practices, and now, online reviews are gaining traction. The vast majority of patients are…  Read more

Mikyla “Buckey” Grant-Mentis is part of the new generation of women changing the conversation around women’s hockey. A forward with the Buffalo Beauts in the PHF (Premier Hockey League), she recently became the highest paid player in the league, making $80,000 for the 2022-23 season. She enters her third full pro season as the league’s…  Read more

By: Madeline Rickett, Rachel Surdi, Erica Lipke and Marley Gleason What is BeReal?  BeReal is a new social media app that encourages people to take candid photos and “be real” at any given moment throughout the day. It works by sending a notification to users telling them to post a photo within two minutes. BeReal…  Read more

If you’re wondering if your brand should be investing in women’s sports, I have some bad news.  You’re asking the wrong question.  Instead of asking if you should invest in women’s sports, the question needs to be reframed:  How should we invest in women’s sports in a way that makes sense for our brand?  Compelling…  Read more

Public relations professionals and journalists depend on each other to do their jobs. But it’s not always the easiest relationship to manage. As a former TV producer and newsroom manager, I have dealt with my share of pesky PR people who simply don’t get it. Now that I’m on the other side, I can see…  Read more

Our team recently attended the “Scaling Your Innovative Food Startup: Trends and Lessons in Consumer Packaged Goods”, hosted by Cornell University, with six esteemed keynote speakers whose areas of expertise included product innovation, funding, manufacturing, and branding. The panel was extremely informative, especially for startups in the CPG category, but their insights really transcend any…  Read more

The food and beverage industry is essential, innovative, and exciting, but not everyone realizes the depth and diversity of job opportunities in this cutting-edge, growing industry. In WNY, we are surrounded by leaders in the field such as Rich Products, Wegmans, Tops Markets, Perry’s Ice Cream, Coca-Cola, and more. Many people are aware of these…  Read more

It’s no secret that TikTok is dominating the top of the social media charts. Gaining most of its traction during the COVID-19 pandemic with no plans to slow down anytime soon, TikTok describes itself as the leading short-form video platform, with over 1 billion active global users.   No matter what your objectives are, TikTok may…  Read more

For the first time in 40 years, inflation has sharply risen and gained front-page news, leaving us all with so many unanswered questions. What does this mean for businesses? Consumers? Are we heading into a recession? Are we already in it?  The truth is, there isn’t a clear answer yet, so we’re here to help…  Read more