Strategic communications are an essential offering from integrated agencies, encompassing such elements as comprehensive stakeholder outreach, editorial direction, and analytics measurement that can point the way forward.   But over the past three years, how this offering is understood and accessed has changed significantly. Communications services are finally being accessed for the whole of their capabilities,…  Read more

Consumer sentiment is low when it comes to faith in the current state of the economy, but the Food & Beverage industry isn’t panicking.  At a high level, labor issues continue, supply chain delays have diminished (but not disappeared), and food costs are leveling off (but still about 10% higher than two years ago).   Clearly,…  Read more

With tip-off of the 2023 NCAA Women’s Final Four only days away, the NCAA, Dallas (Texas) Local Organizing Committee, Big 12 Conference, and ESPN are gearing up for a signature moment in women’s sports history—the 50th anniversary of Title IX, celebrated alongside the NCAA championship competition it helped foster. This is only the second time…  Read more

As technology levels up, so does search engine optimization (SEO). Because the way we use the web is continuously evolving, search engines and their algorithms can (and often do) change on us overnight.   This could be a reason to celebrate. Or, it could be catastrophic, depending on how those algorithms decide to prioritize your site…  Read more

Starting in 1907, 141 Washington Avenue housed The University Club, a private, all-male association until it began allowing women members in 1983. Deshanna C. Wiggins, CEO of the Albany Black Chamber of Commerce & Social Club offers the inside scoop on the transformation of the building in the heart of downtown Albany into a community-inspired…  Read more

A creative and inclusive leader with experience in marketing, communication, partnerships and strategic planning, Liz DiLullo Brown became the first female senior executive at Little League International. She currently serves as the organization’s chief marketing officer and senior vice president of marketing and communications, is a mom of two and is a lifelong believer in…  Read more

A coming-of-age night for the ages. It was prom night at this year’s American Advertising Awards and The Martin Group brought home 26 total awards including seven gold, 19 silver, and one Judge’s Choice. Successful submissions included multiple national campaigns for PUMA and New Era Cap, global brand development and launch for World Aquatics, multiple…  Read more

Verna Volker is from the Navajo Nation. She started running in 2009 and noticed the lack of Native women in the running community – from advertisements to product ambassadors, to podium finishers. She created the social media account Native Women Running to support others like herself and amplify their stories. The account has become a…  Read more

The theme of 2023 International Women’s Day is “Embrace Equity”, which focuses on what it means to create access and opportunity for all. Equity is often paired with “equality”, but there is a crucial difference that this year’s IWD is trying to spotlight. The two most common tenets of equality are fairness and sameness, which…  Read more