Verna Volker is from the Navajo Nation. She started running in 2009 and noticed the lack of Native women in the running community – from advertisements to product ambassadors, to podium finishers. She created the social media account Native Women Running to support others like herself and amplify their stories. The account has become a…  Read more

The theme of 2023 International Women’s Day is “Embrace Equity”, which focuses on what it means to create access and opportunity for all. Equity is often paired with “equality”, but there is a crucial difference that this year’s IWD is trying to spotlight. The two most common tenets of equality are fairness and sameness, which…  Read more

In terms of state policy, not many New Yorkers want to know “how the sausage is made” – a term used to describe the wonky and often unsavory process behind passing legislation. But there is a small circle of journalists, lobbyists, advocates, and Albany enthusiasts who can’t get enough of it. The Martin Group’s Public…  Read more

Performance at regional showcase of marketing and communications excellence represents high-water mark for agency’s Albany office as it nears 5-year anniversary Albany, N.Y., February 10, 2023 – The Martin Group took home more than a half-dozen awards — the most of any organization — at the 2022 Capital Region MARCOM awards ceremony, highlighting work from…  Read more

Brands, styles, and faces may change year to year, but the Super Bowl annually showcases the smartest creative, hottest celebrities, and trendiest companies as part of one of the world’s most-watched events. Thirty-second Super Bowl LVII ads cost a reported $7 million, putting estimated ad revenue from this year’s game likely north of $700 million.  …  Read more

We love a good sports story, and the best ones go beyond the box score, teaching us a bit about ourselves, about community and about riding out the ebbs and flows of life. To celebrate National Girls & Women in Sports Day, we asked the women of The Martin Group – and the Girl Moms…  Read more

While the lingering effects of the COVID-19 pandemic and concerns with the economy continue to cast uncertainty in the marketplace, sports is the one industry that seems to have bounced back most quickly from the last two years.   Last year marked a successful return to stadiums and arenas across the country, as well as increased…  Read more

Derrick Parson is the Executive Director at The Exchange at Beverly Gray. Originally from Brooklyn, NY Derrick calls himself the “Buffalo Transplant” and “Serial Entrepreneur.” He talks about the exciting things taking place at The Exchange at Beverly Gray and various resources they provide to entrepreneurs within the community. Q: Can you give us an…  Read more

The Spartan brand is synonymous with toughness – both physical and mental. Christine De La Rosa brings her own strengths and mental toughness to her role as Head of Media for the international endurance and lifestyle brand. The Martin Group’s public relations team has worked with Spartan on earned media opportunities to promote the brand.…  Read more