Brands, styles, and faces may change year to year, but the Super Bowl annually showcases the smartest creative, hottest celebrities, and trendiest companies as part of one of the world’s most-watched events. Thirty-second Super Bowl LVII ads cost a reported $7 million, putting estimated ad revenue from this year’s game likely north of $700 million.  …  Read more

We love a good sports story, and the best ones go beyond the box score, teaching us a bit about ourselves, about community and about riding out the ebbs and flows of life. To celebrate National Girls & Women in Sports Day, we asked the women of The Martin Group – and the Girl Moms…  Read more

While the lingering effects of the COVID-19 pandemic and concerns with the economy continue to cast uncertainty in the marketplace, sports is the one industry that seems to have bounced back most quickly from the last two years.   Last year marked a successful return to stadiums and arenas across the country, as well as increased…  Read more

Derrick Parson is the Executive Director at The Exchange at Beverly Gray. Originally from Brooklyn, NY Derrick calls himself the “Buffalo Transplant” and “Serial Entrepreneur.” He talks about the exciting things taking place at The Exchange at Beverly Gray and various resources they provide to entrepreneurs within the community. Q: Can you give us an…  Read more

The Spartan brand is synonymous with toughness – both physical and mental. Christine De La Rosa brings her own strengths and mental toughness to her role as Head of Media for the international endurance and lifestyle brand. The Martin Group’s public relations team has worked with Spartan on earned media opportunities to promote the brand.…  Read more

Just one of the beauties of our industry is that year to year, nothing remains exactly the same. Trends guide us, inspire us, and motivate us to make a difference (and manifest results) for our clients across industries. To see 2022 off in classic style, we asked representatives from across The Martin Group’s disciplines to…  Read more

Jesse Ladoue McMullen is the Marketing Director, Licensed Sports for New Era Cap, the international sports and lifestyle brand. She began with the company in October 2017 as the Marketing Manager, Baseball. A new mom, she talks about how she crafted her return to work along with why she always reads the comments and what…  Read more

Why this is the year to create a crisis communications plan, or update the one you have “The Chinese use two brush strokes to write the word ‘crisis.’ One brush stroke stands for danger; the other for opportunity. In a crisis, be aware of the danger—but recognize the opportunity.” -President John F. Kennedy Ready or…  Read more

The Martin Group dedicated September as Food & Beverage Month, which included educational plant-based lunches in all of our offices, a food drive, thought leadership content from our teams, and attendance at the following key events:  Cornell University’s “Scaling Your Innovative Food Startup: Lessons in Consumer Packaged Goods” webinar – Sept. 12  Niagara University Food…  Read more