The 40th Annual Healthcare Advertising Awards have come and gone—and we are thrilled with the results! After submitting 13 nominations in a field of 4,300 entries received, our team received 11 awards including 3 Golds, 3 Silvers, 1 Bronze, and 4 Merits. A national panel of judges evaluated all entries based on creativity, quality, message…  Read more

Threads has taken the internet by storm, taking advantage of the downward trend of interest and engagement with Twitter. We’ve created a breakdown of the current state of Threads and what you need to know to best leverage this new social media platform.   Read more

To put a title next to Rushia Brown’s name doesn’t do her life’s work justice. She played professional basketball for 10 years in Europe and six years in the WNBA (1997-2003) and spent five years as a WNBA executive. With an MBA from George Washington University, her entrepreneurial spirit has led her to start several…  Read more

Members of The Martin Group team share the distinctive journeys which led them to their respective disciplines and/or this agency.   Jim Lynch – Vice President | Media  I came to The Martin Group as [Chief Operating Officer] Lisa Bellacicco and I used to work together at another agency. We both departed there in late 2005: she…  Read more

As tech and retail leaders continue to improve personalization for their consumers, other industries are quickly falling behind. Financial services and banking is one such industry. In a recent study done by Forrester Consulting, financial institutions were shown falling behind other industries in effective personalization efforts, with only 29% of financial institutions considered effective in…  Read more

On Wednesday night, the Rochester PRSA Chapter held its annual PRISM awards ceremony recognizing the area’s top public relations campaigns and professionals. The Martin Group’s PR team was on-site for the evening celebration at the Jackrabbit Club located in the bustling Neighborhood of the Arts—and left with a total of eight awards! This includes receiving…  Read more

Nikki Bartholomew began her third season as head coach for FC Buffalo Women in May 2023. Also a member of senior leadership at Algonquin Sports, Nikki had a decorated career as a Division I athlete with the University at Buffalo women’s soccer program and has coached at all levels from youth through the professional ranks.…  Read more

Reality television is a hotbed for public scandal, but there’s one recent case of reality TV betrayal that seemed to shake this world to its core. Seemingly overnight, the Bravo universe of pop culture fanatics exploded, and news of the betrayal quickly infiltrated mainstream media. In real time, we watched how critical a strong communications…  Read more

In February of 2022 Danette Leighton was appointed CEO of the Women’s Sports Foundation  — an organization founded in 1974 by Billie Jean King to strengthen and expand participation and leadership opportunities for women in sports. Leighton has a 30-year career in the sports industry, including serving as the chief marketing officer for the Pac-12…  Read more