Healthcare consumers—like audiences everywhere—are online 24/7. This means healthcare organizations need to meet them where they are, and when they’re in need. Patients and their families crave an experience that is accessible, reliable, and personal. Digital technologies check all those boxes. Healthcare advertisers—including many of our clients—have used a digital-first approach to their marketing communications…  Read more

From food insecurity to mothers in government, our public affairs series is leading the conversation By Leanne Politi January to June is prime time for The Martin Group’s Public Affairs team in Albany. This is when the New York State legislative session is convened at the Capitol. Lawmakers have six months to pass a state…  Read more

After a winter and spring jammed into rock clubs, theaters, and the occasional arena, it’s that cherished time of year when music fans of all genres plan their summers around the outdoor performances of their favorite musicians. Our team at The Martin Group has been eagerly buying tickets to a slew of shows over the…  Read more

It all started in 1920 with the creation of New Era Cap Co., a family-owned business that hand-crafted headwear right here in Buffalo, New York. Led by Ehrhardt Koch, New Era began producing thousands of caps each year. In the 1930s, Erhardt’s son, Harold joined the family business. Noticing the change in style and the…  Read more

Each year, we look forward to the Healthcare Advertising Awards – one of the largest and most well recognized advertising awards in the industry. The 2024 awards received over 4,300 entries and out of the 12 nominations our team submitted, we took home 11 awards, including four gold, four silver, two bronze and one merit.…  Read more

The Olympics may happen once every four years, but the work of athletes and reporters never stops. Currently the Olympics reporter for Sports Business Journal, Rachel Axon is preparing to cover her sixth Olympic Games at Paris in 2024. She spent more than 10 years at USA Today as an Olympics reporter and sports investigative…  Read more

Time flies, or so they say. It’s been 10 whole years since Andrea Elliott joined our team. To celebrate, we asked—and she answered—a few questions about her experience at The Martin Group. TMG: Congratulations on 10 years at TMG! What is your favorite part about working at The Martin Group?  AE: My favorite part about…  Read more

Over the past two decades—and even the past two years—tactics used across advertising and marketing campaigns have evolved.  But throughout myriad changes, one thing continues to remain a constant: people still sell products.   Consumers still yearn to be reached in a relatable way, and over the years, the right face, voice or personality has made…  Read more

With its evolution into online operation and the needs of its customers changing by the day, banking institutions are always looking for new ways to connect with customers—and stand out from the competition.  At this time of year—as home improvement projects are conceptualized, and many look to purchase a new or their first home—banks have…  Read more