A favorite movie of mine is Moneyball. The movie’s premise was based on the true story of how a general manager, an economist and the cash strapped Oakland A’s major league baseball team used statistics and analytics to propel their team into the playoffs. Other MLB teams had used athletic ability or physical potential to determine which…  Read more

A number of years ago I helped a client introduce a line of “squirrel-free” bird seed. For those not familiar with bird feeding – now the second most-popular hobby in the U.S. behind gardening – squirrels are wily little rascals that will outsmart just about anyone or anything that sets out to deny them access…  Read more

You’re invited: Lunch & Learn at High Tech Rochester  Read more

We’ve all heard the adage “don’t judge a book by its cover,” but when it comes to package design, consumers spend approximately seven1 seconds making their purchase decision, and those decisions are based on looks, so it’s imperative to make sure yours stands out. But how? Here are five things to consider for creating an…  Read more

The Martin Group (TMG) received four 2016 CardioVascular Advertising Awards (CVA Awards) for their work with the Gates Vascular Institute, part of Buffalo General Medical Center – including two gold and two silver awards for the “Hearts in the Right Place” campaign. The CVA Awards is the nation’s leading competition recognizing the most talented healthcare…  Read more

We’ve all heard about the power of networking and building relationships. You typically hear about this first as a college student from one of your professors or in a career services presentation you were required to attend. As a college student, networking with visiting alumni was a way of improving your chances of finding an…  Read more

11 years of Twitter – What’s Next? Do you remember your first tweet? Today, we remember the first-ever post on Twitter, penned by CEO Jack Dorsey on March 21, 2006: “just setting up my twttr.” Twitter was created in 2006 (with the original name Twttr), by four friends who met working at a podcasting company.…  Read more

So you want to spread the word about your brand. You’ve developed a public relations strategy and think you should capitalize on social media, too – but you can’t put your finger on how it integrates with your PR plan. Understanding how to utilize social media and PR together can be tricky. In this post,…  Read more

In my last two blogs I discussed how actions speak louder than words when it comes to building and maintaining a positive corporate reputation. I also examined how two well-known and once highly respected companies – Volkswagen and Chipotle Mexican Grill – suffered the consequences of their actions, along with the negative impact crises had…  Read more