After working with clients across New York State and beyond since 2001, The Martin Group formalized our Albany office in March 2018. We started out with two key team members, who together opened the office and led the charge building our presence in the area. Now solidly into our second year, we are taking a…  Read more

Over the last several months, The Martin Group hosted eleven interns in our Buffalo office growing our team across several different departments. This group of young women spent the summer attending meetings, contributing to various projects, curating content, learning from various departments about their role in the agency and working on their own intern-specific project.…  Read more

I was having the typical “Sunday Scaries” (as a co-worker of mine refers to them), getting ready for Monday morning and running through my mind all I had to do this week. Then I received an invitation that would become one of the most profound moments of my career. Tod Martin, the owner of The…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. This month, meet Andrew Henesey, Senior Art Director, and Andrew Martis, Art Director, two members of our creative team as they reflect on their histories and creative inspirations/motivations. What…  Read more

It’s always humbling to pause and reflect on the past; that which came before us and those that stood the test of time. For The Martin Group, it was cause for celebration as we celebrated the 100th Anniversary of our home: 620 Main Street in the heart of Buffalo’s theatre district.  Built in 1919 and…  Read more

The competitive gaming industry, commonly referred to as e-sports, has already caught up to real-life professional sports in terms of media attention, viewership, revenue, and even prize money. Just like any other sport, the rise of e-sports is powered by their star athletes, online personalities, and teams which have attracted more consumers to gain interest.…  Read more

How does a sports festival become a movement? Importance? Interest? Meaning outside the grit of competition, and style emblematic of an attitude both changing the game and the conversation? All suggestions are correct, and all were utilized to construct The Martin Group-conceived social media copy and creative for the inaugural Aurora Games Festival, the all-women’s…  Read more

From the rise of eSports to the content battle currently being waged across TV, social, and OTT channels to the increased focus on personal branding for athletes, the sports marketing industry is always at the forefront of innovation, media attention, and often debate. This year has been no different. Athletes, teams, and brands continue to…  Read more

At The Martin Group, great ideas and results really are a group effort. They come from remarkably talented individuals that we form into equally remarkable teams. Meet Amanda Clark, Senior Brand Manager, and Eric Wright, Account Director, as these team members dive into their backgrounds, professional lives, and sports marketing takeaways, amongst other highlights. What…  Read more