In a city with as rich architectural history as Buffalo, there are downtown blocks dotted with significant properties that have thankfully survived the passage of time—and every building has a story to tell. Some can claim fame from its place in the Queen City’s past, still-looming relics that help share the tale of the excellence…  Read more

As we move into the new decade, the digital landscape continues to evolve to meet the needs of consumers. It’s up to marketers to be innovative and reach people on the channels they’re using, and to engage with them in the way they prefer. Lead generation and traffic are still top-of-mind for marketers, which means…  Read more

What was your path to what you’re doing now? Kristina Robinson: I originally went to school at Alfred State College for Forensic Chemistry. After realizing that it wasn’t…quite my niche, I switched majors to Cyber Security, and later to Web Development. My school was holding a career fair, and there I discovered my previous employer…  Read more

Upstate Social is a yearly social media conference in Rochester, NY curated to inspire and educate the community on the value of social media in the personal and professional realm. For the third year in a row, The Martin Group was invited to share our knowledge and expertise in content creation and data utilization to…  Read more

The holiday season is upon us. And for many individuals and organizations alike, this means the giving season is upon us, too. Here at The Martin Group, we’re blessed to be able to help some of the most important nonprofits in Western New York raise the funds they need to fulfill their community-enriching missions. This…  Read more

The Martin Group earned recognition at this year’s Capital Region MARCOM Awards for our work with clients including Albany Institute of History & Art, Albany Law School, Mental Health Association in New York State and Excelsior College.   Among several finalists, we took home a MARCOM Award for the brochure produced for the Albany Institute. The ceremony was held Wednesday, November 20 at the GE Theatre at Proctors.  …  Read more

“How do I get my website to the top of Google when people search for…” has been a pain point for many business owners in the evergrowing competitive digital landscape. There are a number of factors that go into improving your website’s search engine ranking. Before we dive into those options, let’s break down how…  Read more

Last month, our blog featured ways to improve and enhance the digital patient experience. This month, we’re focusing on trends in marketing to prospective patients so that they desire a relationship – and an experience  – with your healthcare organization. Your Online Presence is Crucial Research shows that 77% of people perform online research before…  Read more

When did you join our team at The Martin Group? Chelsie: July 22, 2019 Jenny: August 5, 2019…we’re both TMG newbies. What was your path to what you’re doing now? Chelsie: After graduating from Nazareth College in 2015, I moved down to New York City where I took a Sales Assistant position at Crown Media…  Read more