March means awards season in the advertising community, and we see this as a great opportunity not only to recognize the great work we partner with clients on, but also to reward our hard-working staff for the amazing job they do throughout the year. Regionally, we submitted to both the Buffalo and Rochester ADDY Awards…  Read more

It isn’t news that Instagram is becoming the preferred social channel above all others, but what about the growth of features and opportunities on the platform? One billion people use Instagram every month; this means marketers and brands alike have a lot of power to harness with the mobile app. Instagram is no longer only…  Read more

What was your path to what you’re doing now? Traci: Originally, I thought I wanted to work in public relations in New York City in the fashion, beauty, and lifestyle industry. But after interning there for a summer at a boutique PR firm, I realized Rochester was home, so I had to get creative. I…  Read more

Your higher education institution’s marketing strategy is ahead of the game if you and your staff have realized that the stereotypical perception of college students—that the majority are 18- to 21-year-olds full-time students in it for the joy of learning—is dead wrong. Research shows that most students at your institution are already working, a little…  Read more

BUFFALO, N.Y. – The Martin Group, an award-winning, “best-in-class” integrated communications agency, announced today that Hearst Newspapers has finalized a strategic equity investment in the firm. While terms were not disclosed, confirmation of the transaction was made official by Jeff Johnson, president of Hearst Newspapers, and Times Union president and publisher George R. Hearst III.…  Read more

A college student asked me recently why I chose advertising as a career. “Because it’s not math” was my response. There’s one correct answer in math, an infinite number in advertising. That’s why I love it and I suspect the reason that people are so fascinated by the biggest day of the year in advertising—your…  Read more

What are you passionate about? Melissa: This will sound cliché, but I am passionate about anything creative. I love to challenge myself to try different mediums to express my creative side, whether it is hand-lettering on my iPad, completing a DIY project for the home, or diving back into painting every once in a while.…  Read more

While Instagram remains the king of B2C social media and influencer marketing, the decision to remove likes is a monumental shift for the platform. In 2019, Instagram concluded its trial run of hidden likes in Australia, Canada, New Zealand, Ireland, Italy, Japan and Brazil; the update has officially started rolling out in the United States.…  Read more

Giving is changing. In a time when everything is changing, that might not be a surprising statement. But it is more than people giving with a smartphone rather than by dropping a check into a reply envelope. A fundamental change is taking place in philanthropy—and it impacts colleges and universities and the way they go…  Read more