Corporate social responsibility (CSR) gives brands the ability to bring about change. Not only do corporations have the ability to make a difference, most consumers believe they have a responsibility to do so. If your brand is making a difference, consumers buying into your brand will feel they are also contributing to that change; this…  Read more

How did you get started in your profession/the industry? Caroline Jette: I realized I liked graphic design while I was in high school, participating in every poster or t-shirt design contest I could. Seemed like an obvious choice by the time college came around.  Kendra Breen: One of my first jobs out of college was…  Read more

We’re nearly a year into the COVID-19 pandemic, and at the time of writing this, the vaccine is being distributed to millions of Americans. The vaccine is a miracle of science, but until enough people are vaccinated, the virus will continue to spread across the nation. Amidst the economic stress, the isolation, and the general…  Read more

This past spring, The Martin Group heralded the efforts of some of our clients working on Western New York’s front lines of the ongoing COVID-19 pandemic. Selfless, overworked, and overwhelmed, they helped the region weather the virus’s initial outbreak, then stabilize critical matters throughout the summer months. Nine months after its initial impact, the fight…  Read more

As a designer, what types of projects are you most passionate about? What attracts you to that type of work? Mary Bonomo: I always gravitate towards work that’s typography-driven, so when opportunities arise to be able to flex that muscle, I am excited to do so. Also, anything that is greater-good focused. It always feels…  Read more

Sometimes, it takes a village… or a team. To tackle the ever-changing digital landscape and its trends moving into the new year, we assembled The Martin Group’s social and digital experts to share their insights. Hear from our team on elevating your paid media, digital marketing, social media content, and influencer marketing for 2021.  Social…  Read more

The uncertainty around the COVID-pandemic continues to limit future planning as we look ahead to 2021, and sports marketers especially are currently assessing what to take away from a mercurial 2020 in terms of shopping tendencies, audience habits, and the impact of modified live events. So, while the world is clearly still in flux, we’ve…  Read more

What was your first-ever job? Dan Giacomini: My first job in the industry was as a communications intern for Sims Metal Management, the world’s largest recycling company. But before that, my first-ever job was as Mr. Cool, the ice cream man, for one summer in high school. In all my subsequent roles and career stops,…  Read more

This year has taken “business as usual” and flipped it on its head. While frontline workers became our nation’s newest heroes, people across a variety of industries discovered what it’s like to work from home. At The Martin Group, our staff has had the choice to remain working remotely since the ban was lifted. We…  Read more