October is “Mental Health Awareness Month,” and 18 months into the COVID-19 pandemic, it is more important than ever to discuss the growing epidemic of poor mental health in this country. The National Alliance on Mental Illness reports that nearly one in five Americans has some type of mental health condition. According to the U.S.…  Read more

Ahh.. fall. Most think of spiced desserts, pumpkin coffee, and crunching colorful leaves. That is, if you’re not a sports fan. But if you are? Fall equals football. And for marketers, fall means taking advantage of the built-in campaigns that the NFL offers, making it easy to position clients within the football space and quickly…  Read more

And the award goes to…us! Congratulations to the team for an incredible showing at the PRSA Buffalo Niagara Excalibur Awards. By night’s end, The Martin Group had stacked up 17 awards noting our efforts in public relations, including 4 gold, 5 silver, and 7 bronze. Oh, and don’t forget the Best in Show platinum award…  Read more

While the ongoing pandemic initially turned brick-and-mortar stores and small businesses into what resembled ghost towns, they have seemingly bounced back as quickly as they were closed. The auto industry, though car sales are increasing and those in the market are making purchases again, has not had the same luck as other smaller industries. With…  Read more

Eighteen months after sending our associates home, The Martin Group is officially welcoming everyone back to the office. Safely. With a little help from our friends at Austin Air Systems. Austin Air, headquartered in Buffalo, is the premier manufacturer of advanced, medical-grade HEPA air purifiers. They’re also an impactful client that has been making their…  Read more

This past year of change and uncertainty from the pandemic has made everyone more aware to the habits we create, particularly something as impactful and regular as shopping for food. It’s no secret that food suppliers have faced a number of shortages since the onset of the pandemic, leaving little to no stock of popular…  Read more

The workforce has been forever changed by COVID-19 – where we work, how we work, and perhaps even who we work with as marketing departments reorganize or shift priorities. Organizations may be faced with the reality that the same amount of work still needs to get done with fewer resources now. It’s been a real…  Read more

What brought you into the world of marketing? Jillian: I interviewed for an entry-level business development position at a big branding agency in New York wearing my favorite Express pantsuit. Luckily, they overlooked my 22-year-old fashion sensibility and I got the job. One of my senior colleagues there realized I had a talent for writing,…  Read more

If TikTok was the app of 2020, it looks like Clubhouse is poised to take over in 2021 thanks to what is really a perfect storm of market conditions. The app is rapidly evolving and adding functionality by the week, so if you’re late to the game, it’s time to start figuring out your Clubhouse…  Read more