You may not have heard of The Service Collaborative. You wouldn’t be alone.
An organization based in Buffalo, NY, TSC is the power behind many of the well-known nonprofits in Western NY, including AmeriCorps. But operating behind the scenes to provide staffing and other services carries with it problems of awareness and many issues that come with relative anonymity.
TSC partnered with The Martin Group to create a new corporate identity that stayed true to their mission, while also raising visibility with a diverse set of audiences—from politicians with the power of the purse to young adults looking to help others and themselves at the same time. We responded with a new tagline, logo, website, and marketing materials to shine some light on the great work that TSC does through so many other organizations.