As the nation’s most prestigious and longest-standing organization dedicated to powering and celebrating public service, the Jefferson Awards Foundation honored individuals, organizations and young people leading the nation in their commitment to social good at its annual gala in New York City.
The Jefferson Awards Foundation enlisted The Martin Group (TMG) to increase overarching brand awareness for the 46-year-old organization through strategic local and national media placements surrounding the New York City National Ceremony. TMG leveraged high-profile ceremony award recipients including NBA Hall of Famer and philanthropist Shaquille O’Neal, female rights activist Alexis Jones and equal justice advocate and New York Times-bestselling author Bryan Stevenson, to secure on-site media interviews with ESPN, NBA.com, HOOPs Magazine and the Rita Cosby WABC radio show, among others, and post-event coverage with top-tier outlets including E Online, among others.