Welcoming new neighbors with banking that’s committed to community.
Today, Five Star Bank provides full-service financial services and relationship-based banking to its customers throughout Western New York and Rochester. But before they could open their new branches in the Elmwood and Seneca neighborhoods of Buffalo, New York, they would need The Martin Group to create a Grand Opening campaign to generate the necessary awareness, excitement, and community engagement. Employing playful and welcoming introductory messaging and engaging design aesthetic, we positioned the bank as a friendly neighbor eager to show visitors around—and offer special grand opening offers, of course. Our integrated campaign which included paid digital, streaming audio and traditional media succeeded in garnering the desired buzz, driving in-branch traffic and a noted increase in consumer and business checking accounts. When you choose Five Star Bank, you’re choosing a bank that cares about building a relationship with you. With the grand opening of their two new branches, that message came through loud and clear (and friendly).