We’re proud to announce that The Martin Group won a Silver Award in the “Television Advertising/Single Spot” category of the 32nd Annual Healthcare Advertising Awards for our spot featuring Buffalo General Medical Center’s orthopedic services. In the fast-paced spot, numerous BGMC personnel are seen executing their jobs with confidence and compassion while acknowledging viewers and patients with an assuring smile. This year, over 3,500 entries were received in the national competition. A panel of judges reviewed all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Sponsored by Healthcare Marketing Report, the Healthcare Advertising Awards is the oldest, largest and most widely respected healthcare advertising awards competition. We share the honor with our client, Kaleida Health and our production partners dPost, Gribbins Films, Bulldog Productions, Inc. and Propellerhead Media.