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Asics

Happy Chaos – Digital Banner Campaign

Project Overview

Our partners at ASICS had developed a Happy Chaos pack inspired by the Tokyo Harajuku district’s incomparable energy, spirit, and singularity—and were looking to bring its story to life in a way that connected with Western street style. A cross-department collaborative team came together to create and execute a campaign that channeled this unique mash-up and elevated it to top of mind awareness for sneaker culture-savvy consumers.

To support two key retail partners, the campaign had to have similar but different aesthetics for Champs Sports and Footaction to better match their brand and resonate with their target audiences.

 

Banners – Champs Sports (Neon, Modern, Fluid)

300×600
970×90
160×600
300×250
300×100
200×200

 

Banners – Footaction (DIY, Crafted, Stilted)

300×600
970×90
160×600
300×250
300×100
200×200