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Asics

Welcome To The Dojo – Integrated Campaign

Project Overview

Our partners at ASICS had developed a Happy Chaos pack inspired by the Tokyo Harajuku district’s incomparable energy, spirit, and singularity—and were looking to bring its story to life in a way that connected with Western street style. A cross-department collaborative team came together to create and execute a campaign that channeled this unique mash-up and elevated it to top of mind awareness for sneaker culture-savvy consumers.

With a look, tone, and feel equal parts gritty, bright, and unexpected, the campaign came to life on key touchpoints socially and digitally, paving the way for a successful product launch for a one-of-a-kind collection that could only come from ASICS Tiger.

Web

Website

Banners – Champs Sports

160×600
728×90
768×1024
320×250
300×250
480×320
320×480
320×50

Banners – Footaction

300×600
160×600
728×90
970×250
768×1024
320×250
300×250
480×320
320×480
320×50

Digital Signage

Attract Reel

Social Media – Video

Social Posts – Video Compilation
Influencer – Bam
Influencer – Paul Cantu
Influencer – Allen Onvia
Influencer – Roberto
Influencer – Hamad
Influencer – Jay

Social Media – Organic

Asics – Influencer, Product & Models
Champs Sports – Product + Influencer
Champs Sports – Product + Influencer 2
Champs Sports – Product Only
Champs Sports – Ill-ustrated Paper Shoe

Influencer – Paul Cantu
Influencer – Paul Cantu 2
Influencer – Allen Onyia
Influencer – Allen Onyia 2

Snapchat

Champs Sports – Snapchat Lens