The Martin Group Earns 7 Awards, 12 Finalist Nominations at Capital Region MARCOM Awards

Performance at regional showcase of marketing and communications excellence represents high-water mark for agency’s Albany office as it nears 5-year anniversary

Albany, N.Y., February 10, 2023 – The Martin Group took home more than a half-dozen awards — the most of any organization — at the 2022 Capital Region MARCOM awards ceremony, highlighting work from the agency over the past two years. The winners, announced February 8 at Revolution Hall in Troy, N.Y., represent the continued growth of The Martin Group in Albany, which opened its regional office in 2018.

The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity, and brain power behind each project. Since 2004, the MARCOM awards have become one of the region’s most respected competitions in the industry, with each entry viewed and judged by peers across the nation.

The Martin Group totaled seven awards and 12 finalists, also the most in this year’s competition.

The award-winning projects showcased the agency’s commitment to creative excellence and ability to deliver exceptional results in its key offerings: digital marketing, creative services, public relations, public affairs and content creation.

Winners included:

• Digital Media Campaigns:
  Niagara University: Graduate Campaign
  Niagara University
  
• Media Relations (Regional, for-profit):
  Rosenblum Development: A Zero-Emission Mixed-use Development That Will Link Downtown Albay to the Emerging Warehouse District
  Rosenblum Development
  
• Media Relations (Statewide and beyond):
  Statewide Echo Chamber – Five Simultaneous Press Conferences to Impact the Budget Negotiations
  New York State Restaurant Association (NYSRA)
  
• Printed Publications:
  Empire State Manufacturing and Innovation | Issue 3 Summer 2022
  FuzeHub
  
• Video:
  ADNET Technologies: Managed IT Explainer Video
  ADNET Technologies
  
• Video:
  Niagara University: Graduate Campaign Videos
  Niagara University
  
• Websites:
  ADNET Technologies: Building Brand Awareness Through SEO
  ADNET Technologies

Other finalists included:

• Integrated Marketing Campaigns:
  ADNET Technologies: Building Brand Awareness
  ADNET Technologies
  
• Public Relations Campaigns:
  Greenlight Networks Strategic Expansion Across the Empire State
  Greenlight Networks
  
• Public Relations Campaigns:
  Western Governors University: Elevating Awareness and Brand Trust
  Western Governors University
  
• Media Relations (Statewide and beyond):
  NFL Legend Challenges Men: Stand Up Against Domestic Violence
  National Football League
  
• Websites:
  Niagara University: Graduate Campaign Landing Pages
  Niagara University

“Knowing how hard our team works every single day in partnership with our clients, it’s rewarding to see them recognized by our industry peers. We’re thrilled by this response and grateful to the MARCOM judges for their careful consideration of our office’s work,” said Jennifer Hunold, General Manager of The Martin Group’s Albany office. “Our Albany team has grown 400% since 2018, and it’s exciting to think about where we can go from here.”

Carm Basile, CEO of the Capital District Transportation Authority (CDTA), a long-standing client of the firm’s public affairs practice, was honored as Communicator of the Year.

Basile — introduced by Andrew Mangini, VP of Public Affairs — was the agency’s guest of honor for the evening. Both in his nomination and remarks, Mangini noted Basile’s proven record leading a company of vital importance to the public, and excellence in communicating the impact of CDTA’s various strategic initiatives.