The Martin Group earns 14 awards, 19 nominations at 2024 Capital Region MARCOM Awards

The Martin Group earned 14 awards and 19 finalist nominations—the most of any organization—at the 2024 Capital Region MARCOM Awards.

The awards, presented at the GE Theater in Schenectady, recognize outstanding work across several communications disciplines from integrated marketing campaigns to strategic public relations to cutting-edge digital website designs. This year’s range of honors reflects the firm’s expanding presence in the region.

The MARCOM Awards honor the best in marketing and communications, while recognizing the hard work, creativity, and strategy behind each project. Co-organized by local chapters of the American Marketing Association and the Public Relations Society of America, the awards have become one of the region’s most respected industry competitions, with each entry viewed and judged by peers across the nation.

The award-winning projects showcase the agency’s ability to deliver creative excellence and exceptional results to clients in a variety of key offerings, including digital marketing, creative services, public relations, public affairs, and content creation.

“Throughout the year, our team does incredible work across the full spectrum of integrated marketing communications, from mobilizing public support for important community causes to executing national media relations and digital campaigns. We’re grateful to the MARCOM Awards committee for the opportunity to celebrate and recognize our team’s work and impact,” said Jennifer Hunold, Director of Growth and Business Development and General Manager of The Martin Group’s Albany office. “Each of the awards we received represents our team’s commitment to crafting strategic programs that deliver meaningful results for our clients, reinforcing the trust they place in us to solve their most complex communications challenges.”

Winners included:

Public Relations Campaign

• New Era Cap | Celebrating the 70^th Anniversary of New Era’s 59FIFTY 
• New Era Cap | New Era Cap Announces 2024 MLB Collections
• Quality Design & Remodel | Crafting a Compelling Narrative for a Premier Remodeling Firm 
• Carver Companies | Turning the Tide for a Crucial Capital Region Employer
• Com’Over/Vendée Globe | Introducing ‘The Everest of the Seas’ to U.S. Audiences

Public/Government Affairs Campaign

• New York State Restaurant Association | Restaurant Reservation Anti-Piracy Act
• Save Burdett Birth Center Coalition | A Communications Campaign to Save Burdett Birth Center
• Chautauqua Institution | Winning $1 Million for Chautauqua Lake in New York State Budget

Media Relations (Regional, for-profit)

• M&T Bank | M&T Bank Charitable Foundation Celebrates 30^th Anniversary with 30 & 30 Giving Initiative
• The Martin Group | The Martin Group Acquires Spiral Design Studio

Media Relations (Regional, nonprofit)

• New York State Restaurant Association | Amplifying the ‘Voices’ of Western New York’s Restaurant Industry

Media Relations (Statewide and beyond)

• Beard Club | Stubble Whammy! MLB Slugger & Country Star Join the Beard Club
• Com’Over/FIA WEC | World Endurance Championship: Iron Dames Bring the Power of Pink to Le Mans

Websites

• Fulton-Montgomery Community College | FMCC Website Redesign

Other finalists included: 

Integrated Campaign

• Regional Food Bank | Regional Food Bank of Northeastern New York Rebrand

Public Relations Campaign

• Greenlight Networks | Connecting New York, One Gigabit at a Time
• United New York Ambulance Network | EMS Providers Seek Legislation for Fair Reimbursement of Services 

Digital Media Campaign

• Empire State Development/NYSTAR | Bringing the ‘State of Innovation’ to NYSTAR’s Network

Media Relations (Statewide and beyond)

• National Fuel | Fueling National Fuel’s Crisis Response

To learn more about the Capital Region MARCOM Awards, click here. To learn more about The Martin Group’s world-class work, click here.