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Erica Lipke

Social Media and Content Manager

Passionate about social media, Erica has taken every chance to get involved with it throughout her education and early career. The Buffalo native’s studies at Hobart and William Smith Colleges combined media, society, and political science. At Delaware North, she was a social media and content specialist. Now, the self-described bubbly and outgoing team player manages influencer marketing, community management, and social listening for The Martin Group’s clients, including Rich Products, Galbani Cheese, CooperVision, and Niagara Lutheran Health System. The captain of her college equestrian team, Erica is an animal lover and currently owns a mare, Jinger Blue. When not riding or engaging in social media marketing, you might find Erica rollerblading, or hiking with her family.